Blog: "What do we want?" "Erm..."
Olly Wehring | 8 April 2009
Is it me, or has the age of protest taken a slightly surreal path?
In the space of a week here in the UK, we've seen two different protest groups head to the seat of Government, protesting at the sorry lot of drinks companies and pubs in the country.
The first, organised by a French wine brand, and backed by three trade publications in the UK, saw a glove puppet deliver a petition to Downing Street, calling for the reduction of the duty on a bottle of wine to GBP1 (US$1.47).
Then, this week, a collection of five human-sized pints of beer led the call to 'Axe the Beer Tax', urging the Government to scrap beer tax rises in the country.
Last week, many of us here in the UK held our breath when the G20 protests took place in London. The fear was that demonstrators would turn violent on either people or property. As it turns out, a branch of RBS was set upon.
My concern is whether the former two forms of protest trivialise their respective campaigns, or whether they personalise them. If they trivialise, then not using 'cartoon characters', and not kicking seven shades out of something, leaves us with...
... what, exactly?
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Battle continues for Pernod Ricard in US and China
- Why consumers don't care about vodka's provenance
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Amazon adds alcohol to one-hour delivery service
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research