Blog: Olly Wehring"What do we want?" "Erm..."

Olly Wehring | 8 April 2009

Is it me, or has the age of protest taken a slightly surreal path?

In the space of a week here in the UK, we've seen two different protest groups head to the seat of Government, protesting at the sorry lot of drinks companies and pubs in the country.

The first, organised by a French wine brand, and backed by three trade publications in the UK, saw a glove puppet deliver a petition to Downing Street, calling for the reduction of the duty on a bottle of wine to GBP1 (US$1.47).

Then, this week, a collection of five human-sized pints of beer led the call to 'Axe the Beer Tax', urging the Government to scrap beer tax rises in the country.

Last week, many of us here in the UK held our breath when the G20 protests took place in London. The fear was that demonstrators would turn violent on either people or property. As it turns out, a branch of RBS was set upon.

My concern is whether the former two forms of protest trivialise their respective campaigns, or whether they personalise them. If they trivialise, then not using 'cartoon characters', and not kicking seven shades out of something, leaves us with...

... what, exactly?


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?