Blog: What ales S&N?
Chris Brook-Carter | 10 August 2005
So it is refreshing to see a brewer making a good deal of noise about its existing and, supposedly, stagnant markets. At a press briefing earlier today in London, Scottish & Newcastle were not only prepared to point out the struggles it faces in Western Europe, but also keen to suggest solutions to the problems it encounters.
“I think (Western Europe) continues to be a very exciting prospect,” S&N CEO Tony Froggatt said, speaking exclusively to just-drinks. “Despite all the obstacles, a little lateral thinking and innovation can make all the difference.”
Certainly, the company can boast a recent track record in the UK to back up its claims. Froggatt said the company was gaining share within a soft UK market. Its four key brands, Foster’s, Kronenbourg 1664, John Smith’s and Strongbow, continued to grow strongly, with total volumes in the first six months of this year up 5.5% against a market decline of 3.9%.
The brewer’s stock fell as the results were published, however, on worries about its performance in the rest of Western Europe, particularly France. But, with the UK - a business many analysts had almost written off two years ago - it has successfully demonstrated it can turn around an underperforming mature market. It makes sense, then, to trust the current management and to believe Froggatt when he declares that Western Europe will return to operating profit growth in the second half of 2005.
By the way, for a full and frank exclusive interview with S&N’s Tony Froggatt, check out just-drinks from next Tuesday (16 August).
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo Australia's commercial head to step down
- "We're not complacent about Brexit" - Diageo
- Diageo merges US, Canada spirits units
- William Grant upgrades Glenfiddich Cask Collection
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends