Blog: Westons competition lands Peter the story of his life
Andy Morton | 10 July 2014
Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”.
Now the 88-year-old is to have his life story bottled, in a way. Hardee has won the opportunity to narrate his autobiography and have it published, thanks to a competition win with Westons.
It should be a packed read - the war veteran from the West Midlands in the UK served as an officer in the Royal Lincolnshire Regiment in Jerusalem during World War II, and enjoyed a successful career in the engineering industry. He has two daughters, four granddaughters and one great granddaughter.
Hardee said: “I’m really looking forward to telling lots of colourful stories about my past."
The only problem is, he adds, is that "now I have to remember them all!”
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
The Isle of Arran Brewery has said its beers will be available to US wholesalers from next year after establishing its own US import company. ...
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
India's beer industry has called on the government to end laws that tax the category at the same rate as spirits, according to a report. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- SABMiller's troubles fuel M&A rumours
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- Moet Hennessy sales falter in YTD