Blog: Lucy BritnerWell played, Lucozade

Lucy Britner | 5 October 2015

Responding to criticism on social media is tough. You've got to engage the consumer without starting an argument and - ideally - get them on side. And all in front of thousands of other consumers.

So what do you do when someone takes to Facebook to lodge a silly and yes, quite funny, complaint about not being able to spray their boyfriend with a bottle of Lucozade Sport because the cap has changed?

You do this.

Well played, Lucozade, well played. Now where can I buy the gun?

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

COMMENT

The politics of M&A, the end of Anheuser-Busch InBev's affair and Britvic's Brazilian ballroom - The just-drinks Analyst

In his latest commentary for just-drinks, former drinks analyst Ian Shackleton heads to Brazil to look at 3G's burned fingers, the future worries for Anheuser-Busch InBev and Britvic's samba moves....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?