Blog: Well, I'm sorry, Mr Consumer, but you're wrong!
Chris Brook-Carter | 4 March 2005
A report on wines available in the UK by consumer association Which? earlier this week concluded that more than a quarter of wines sold in the UK comes from 11 large companies and nearly all represent bad value for money.
The organisation brought together a panel of professional wine tasters and critics to test the bestselling brands in the UK. Their verdict? “There were some passable wines but, in general, this was a shocking experience,” one taster said. Indeed, only one wine was awarded a “best buy” score – Lindemans Cawarra Cabernet Merlot 2004 – and that was primarily because, at £4.99, it was considered good value.
So, what have we learnt? One can’t help but think that the main conclusion is that you can sell anything to UK wine consumers as long as its marketed and packaged well. If they’ll drink Blossom Hill, E&J Gallo and Jacob’s Creek, for example, they’ll drink anything, yes?
Perhaps. But who decides whats good value for Joe Public? The fact is that Joe won't drink it if Joe doesn't like it. And if Joe is happy with his bottle of wine at the price he has paid, then surely that represents good value?
To educate and enlighten UK wine drinkers to what’s good in the way of wine can only be of benefit to everyone. But surely, to tell them that what they are buying in their droves is “shocking”? Well, that’s only half of the learning process covered.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- It isn't just men who like beer - Comment
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- Why sports drinks fail to ride the Olympic wave
- The future of drinks flavours - Consumer Trends
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- Diageo investment paying off for Captain Morgan
- "We're not complacent about Brexit" - Diageo
- Diageo job cut figures "likely overstated"
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends