Blog: Well, I'm sorry, Mr Consumer, but you're wrong!
Chris Brook-Carter | 4 March 2005
A report on wines available in the UK by consumer association Which? earlier this week concluded that more than a quarter of wines sold in the UK comes from 11 large companies and nearly all represent bad value for money.
The organisation brought together a panel of professional wine tasters and critics to test the bestselling brands in the UK. Their verdict? “There were some passable wines but, in general, this was a shocking experience,” one taster said. Indeed, only one wine was awarded a “best buy” score – Lindemans Cawarra Cabernet Merlot 2004 – and that was primarily because, at £4.99, it was considered good value.
So, what have we learnt? One can’t help but think that the main conclusion is that you can sell anything to UK wine consumers as long as its marketed and packaged well. If they’ll drink Blossom Hill, E&J Gallo and Jacob’s Creek, for example, they’ll drink anything, yes?
Perhaps. But who decides whats good value for Joe Public? The fact is that Joe won't drink it if Joe doesn't like it. And if Joe is happy with his bottle of wine at the price he has paid, then surely that represents good value?
To educate and enlighten UK wine drinkers to what’s good in the way of wine can only be of benefit to everyone. But surely, to tell them that what they are buying in their droves is “shocking”? Well, that’s only half of the learning process covered.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Five ways small brands can beat big players
- Interview, Bulldog Gin founder Anshuman Vohra
- The end is nigh for Global Travel Retail - Comment
- Pernod Ricard Q1 2017 results by region, brand
- Pernod Ricard's Q1 results - Preview
- Diageo most at risk to Thai alcohol ban - analyst
- Stumbling UK Pound prompts Conviviality price hike
- Jobs at new India hub won't affect staff - Diageo
- AB InBev fund ZX Ventures buys homebrew co
- Edrington’s The Macallan 40 Year Old - NPD
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends