Blog: Well, I'm sorry, Mr Consumer, but you're wrong!
Chris Brook-Carter | 4 March 2005
A report on wines available in the UK by consumer association Which? earlier this week concluded that more than a quarter of wines sold in the UK comes from 11 large companies and nearly all represent bad value for money.
The organisation brought together a panel of professional wine tasters and critics to test the bestselling brands in the UK. Their verdict? “There were some passable wines but, in general, this was a shocking experience,” one taster said. Indeed, only one wine was awarded a “best buy” score – Lindemans Cawarra Cabernet Merlot 2004 – and that was primarily because, at £4.99, it was considered good value.
So, what have we learnt? One can’t help but think that the main conclusion is that you can sell anything to UK wine consumers as long as its marketed and packaged well. If they’ll drink Blossom Hill, E&J Gallo and Jacob’s Creek, for example, they’ll drink anything, yes?
Perhaps. But who decides whats good value for Joe Public? The fact is that Joe won't drink it if Joe doesn't like it. And if Joe is happy with his bottle of wine at the price he has paid, then surely that represents good value?
To educate and enlighten UK wine drinkers to what’s good in the way of wine can only be of benefit to everyone. But surely, to tell them that what they are buying in their droves is “shocking”? Well, that’s only half of the learning process covered.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Key trends for the alcohol category in 2017
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Wm Grant names Victor Jerez business director
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends