Blog: We all need somebody to lean on
Olly Wehring | 3 September 2009
In these troubled times, we in the drinks industry could do with as many friends as we can possibly grab a hold of.
With our industry not always getting a good press, it really needs to make its case before governments and international organisations. As a result, effective lobbying is crucial for the drinks industry on the national and international political scale.
Take a look here, then, for a very useful management briefing this month.
Remember, these briefings are free for just-drinks subscribers.
And here's where to go to sort that out.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Five ways small brands can beat big players
- Will Coca-Cola Co’s Dunkin’ Donuts move pay off?
- Heineken's Q3 2016 results - Preview
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- Ten ways to successfully target older consumers
- Diageo weathers Thailand alcohol ban
- SWA's David Frost to leave for foreign office role
- Stock Spirits appointments provoke investor unrest
- Seedlip eyes global growth with export deal
- Heineken's YTD performance by region - Focus
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends