Blog: Olly WehringWe all need somebody to lean on

Olly Wehring | 3 September 2009

In these troubled times, we in the drinks industry could do with as many friends as we can possibly grab a hold of.

With our industry not always getting a good press, it really needs to make its case before governments and international organisations. As a result, effective lobbying is crucial for the drinks industry on the national and international political scale.

Take a look here, then, for a very useful management briefing this month.

Remember, these briefings are free for just-drinks subscribers.

And here's where to go to sort that out.


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