Blog: Olly WehringWater way to break a record

Olly Wehring | 6 September 2007

A water brand this week issued a press release boasting that it had been the fuel behind a DJ’s world record attempt last weekend.

V Water said it helped DJ Karnter set a new record for the longest DJ set. The DJ played for four-and-a-half days non-stop – a total of 88 hours.

“Fans from around the world witnessed his struggle over the internet as he took regular sips of V Water to keep his voice going and that turntable on the move,” the company said.

To the folk at V Water, feel free to fuel me after a VERY long month of first-half results reporting.

Because, by golly, I need it now.


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?