Blog: Water way to break a record
Olly Wehring | 6 September 2007
A water brand this week issued a press release boasting that it had been the fuel behind a DJ’s world record attempt last weekend.
V Water said it helped DJ Karnter set a new record for the longest DJ set. The DJ played for four-and-a-half days non-stop – a total of 88 hours.
“Fans from around the world witnessed his struggle over the internet as he took regular sips of V Water to keep his voice going and that turntable on the move,” the company said.
To the folk at V Water, feel free to fuel me after a VERY long month of first-half results reporting.
Because, by golly, I need it now.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Trump, local spirits and the IR role - The Analyst
- Absolut and Smirnoff's conflicting Millennial view
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Molson Coors names UK & Ireland managing director
- TWE renames Blossom Hill fruit wine range