Blog: Chris Brook-CarterWater on the brain

Chris Brook-Carter | 11 November 2003

If you thought the fashion for celebrities launching their own wine brands was a step too far along the path of self-importance then you are going to love the latest concept in the bottled water sector.

Highland Spring Group is apparently now producing a personalised celebrity water service with David Coulthard as its first customer.

The Formula One driver has commissioned three different designs of “Coulthard Water”, one for his yacht in Monaco, one for his parent’s villa in Spain and one as a souvenir bottle for his museum’s café in Twynholm, Scotland.

Watermedia, the arm of Highland Spring producing the waters, apparently got the idea from the US where it says “music celebrities, TV and film stars are drinking ‘own private label’ and this looks set to continue as we’re noticing a growing celebrity market and increasing enquiries from agents, businessmen and celebrities.”

BLOG

Flavour stick "ages whisk(e)y three years in 24 hours"

Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....

BLOG

US lacks bottle for craft soda revolution

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....

BLOG

Beer cocktails abound as SABMiller gives Peroni a push

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....

just-drinks homepage



Forgot your password?