Chris Brook-Carter

Water on the brain

By: Chris Brook-Carter - 11 November 2003 13:08

RSS Feed Follow us on twitter
If you thought the fashion for celebrities launching their own wine brands was a step too far along the path of self-importance then you are going to love the latest concept in the bottled water sector.

Highland Spring Group is apparently now producing a personalised celebrity water service with David Coulthard as its first customer.

The Formula One driver has commissioned three different designs of “Coulthard Water”, one for his yacht in Monaco, one for his parent’s villa in Spain and one as a souvenir bottle for his museum’s café in Twynholm, Scotland.

Watermedia, the arm of Highland Spring producing the waters, apparently got the idea from the US where it says “music celebrities, TV and film stars are drinking ‘own private label’ and this looks set to continue as we’re noticing a growing celebrity market and increasing enquiries from agents, businessmen and celebrities.”
Comment on this blog Email this to a friend Print this page Share this blog

View next/previous blogs

17 Nov 2003 -

Fat chat

Currently reading -

Water on the brain

11 Nov 2003 -

Spirited advance

11 Nov 2003 -

Bear necessities

just-drinks tagline

Not a member? Join here