Blog: Chris Brook-CarterWater on the brain

Chris Brook-Carter | 11 November 2003

If you thought the fashion for celebrities launching their own wine brands was a step too far along the path of self-importance then you are going to love the latest concept in the bottled water sector.

Highland Spring Group is apparently now producing a personalised celebrity water service with David Coulthard as its first customer.

The Formula One driver has commissioned three different designs of “Coulthard Water”, one for his yacht in Monaco, one for his parent’s villa in Spain and one as a souvenir bottle for his museum’s café in Twynholm, Scotland.

Watermedia, the arm of Highland Spring producing the waters, apparently got the idea from the US where it says “music celebrities, TV and film stars are drinking ‘own private label’ and this looks set to continue as we’re noticing a growing celebrity market and increasing enquiries from agents, businessmen and celebrities.”


The Keurig Kold - what's under the hood?

Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...


AB InBev's Brito might not recognise a hop, but he knows a good deal

While analysts mull the numbers of Anheuser-Busch InBev's impending offer for SABMiller, there's a timely reminder in The Times newspaper this week that the proposed deal may yet fall victim to other ...


And, then he goes and spoils it all by saying something stupid like “I'm thinking of buying SABMiller”

Part of my lot on just-drinks is to nail down senior executives within our industry – the more senior the better. I've enjoyed interviewing many of the CEOs within our ranks, but one that I have never...


A good book and a glass of wine - Keeping marketing simple

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine......

just-drinks homepage

Forgot your password?