Blog: Chris Brook-CarterWater on the brain

Chris Brook-Carter | 11 November 2003

If you thought the fashion for celebrities launching their own wine brands was a step too far along the path of self-importance then you are going to love the latest concept in the bottled water sector.

Highland Spring Group is apparently now producing a personalised celebrity water service with David Coulthard as its first customer.

The Formula One driver has commissioned three different designs of “Coulthard Water”, one for his yacht in Monaco, one for his parent’s villa in Spain and one as a souvenir bottle for his museum’s café in Twynholm, Scotland.

Watermedia, the arm of Highland Spring producing the waters, apparently got the idea from the US where it says “music celebrities, TV and film stars are drinking ‘own private label’ and this looks set to continue as we’re noticing a growing celebrity market and increasing enquiries from agents, businessmen and celebrities.”

BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?