Blog: Water on the brain
Chris Brook-Carter | 11 November 2003
Highland Spring Group is apparently now producing a personalised celebrity water service with David Coulthard as its first customer.
The Formula One driver has commissioned three different designs of “Coulthard Water”, one for his yacht in Monaco, one for his parent’s villa in Spain and one as a souvenir bottle for his museum’s café in Twynholm, Scotland.
Watermedia, the arm of Highland Spring producing the waters, apparently got the idea from the US where it says “music celebrities, TV and film stars are drinking ‘own private label’ and this looks set to continue as we’re noticing a growing celebrity market and increasing enquiries from agents, businessmen and celebrities.”
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1