Blog: Water disaster
Chris Brook-Carter | 22 March 2004
Coca-Cola should be congratulated in the UK for its handling of the recall of around 500,000 bottles of its water brand Dasani, after it was discovered that some samples contained levels of bromate that exceeded legal standards.
The response has been swift and professional, with the company reassuring the public there is no health risk while, at the same time, being seen to take decisive action.
However, the UK Dasani recall comes at a disastrous time for Coca-Cola, which has already suffered terrible press in the UK over the fact the product is "merely" purified tap water and the issue raises two important questions.
The first is how this "contamination" was ever allowed to happen in the first place. Surely a company of Coke’s experience and expertise should have known the legal limits for bromate in the UK, even though they are more stringent than other EU countries. And if they did know, how did the levels exceed that maximum?
Secondly, industry watchers are wondering if this is now the end of the road for Dasani in the UK. All bottles have been recalled and the company's competitors, such as Nestle and Danone, will surely use this as an opportunity to hammer home the mineral water versus tap water message.
"This could damage Coke's ability to relaunch Dasani in the UK as Nestle and other players will likely take the opportunity to remind consumers that they are selling spring water vs. the purified 'tap' water Coke is selling..." Morgan Stanley's Bill Pecoriello said in a research note on Friday.
Interestingly, in interviews on Friday, Coke representatives would not confirm or deny that they would now pull the brand from the market.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- The just-drinks Analyst - 2017 forecasts
- The Cognac Category - Everything you need to know
- Diageo Australia names new commercial head
- Edrington readies Americas, GTR exec switches
- Suntory sends staff to fat camp - report
- High-end Cognac making recovery in China - Pernod
- "Beer and weed are complements" - analyst
- The Next Seven Big Beverage Markets
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends