Blog: Want to sneak beer past festival security? Just concentrate
Andy Morton | 24 August 2012
The team here at just-drinks think beer is great. Really, really great.
Except for one thing – bottles and cans are just too darn heavy. Luckily, one US company has the solution with its very own beer concentrate. As 95% of beer is just plain old water, Pat's Backcountry Beverages figured why not just condense the essentials (malt, barley, hops etc) into a little bag. You can add the water whenever you want to start drinking.
Check it out here. It's really designed for hiking trips when space is at a premium, though we reckon it'll go down very well with the summer festival crowd who enjoy sticking it to the man and sneaking their own drinks into the party. No more giveaway clinks emanating from bags and loose-fitting clothes as you walk past security.
The only downside, in our view, is you need to pack the company's patented carbonator that adds fizz to the beer. And judging by its similarity to items used in other favourite festival activities, it could possibly land you in a lot more trouble with suspicious guards than a couple of smuggled vodka bottles.
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors....
- Boom time for soft drinks in West Europe?
- Protein interest offers drinks opportunities - NPD
- Patron's lesson for the broader spirits sector
- Britvic's H1 Performance by Region - Focus
- Alcohol and the risk of breast cancer - ISFAR
- Analysts clash over AB InBev SAB Brexit impact
- Pernod switches Travel Retail Europe op's director
- SABMiller issues currency alert as Africa weakens
- AB InBev unveils Stella Artois three-packs
- Diageo names Javier Ferran as new chairman
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Keurig Green Mountain in Hot Drinks (World)
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends