Blog: Olly WehringWalking a very narrow Beam when it comes to fizz

Olly Wehring | 16 February 2007

I can’t let the week finish without saying a quick - but hearty - thank you to Adrian McKeon and the rest of his team at Beam UK for a thoroughly enjoyable evening on Tuesday (13 February). The head of Beam in the UK invited the country’s drinks trade press to the Hilton on Park Lane, London, for a press briefing amidst some of the finest views of this great city I have yet seen.

The fruits of our meeting will be here on just-drinks next week, when we give you an exclusive interview with McKeon.

My note to self on Wednesday, meanwhile, read: “Just because you are offered free Champagne doesn’t mean you have to take it.” Please bear in mind, however, my dear drinks executive, that this does not suggest in any way that you shouldn’t continue offering it to the likes of me.

What a boring world that would be.


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