Blog: Olly WehringWalking a very narrow Beam when it comes to fizz

Olly Wehring | 16 February 2007

I can’t let the week finish without saying a quick - but hearty - thank you to Adrian McKeon and the rest of his team at Beam UK for a thoroughly enjoyable evening on Tuesday (13 February). The head of Beam in the UK invited the country’s drinks trade press to the Hilton on Park Lane, London, for a press briefing amidst some of the finest views of this great city I have yet seen.

The fruits of our meeting will be here on just-drinks next week, when we give you an exclusive interview with McKeon.

My note to self on Wednesday, meanwhile, read: “Just because you are offered free Champagne doesn’t mean you have to take it.” Please bear in mind, however, my dear drinks executive, that this does not suggest in any way that you shouldn’t continue offering it to the likes of me.

What a boring world that would be.


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?