Blog: Wake-up call
Chris Brook-Carter | 2 December 2003
The alcoholic drinks industry has long cried foul whenever any of its opponents have tried to liken it to the tobacco sector. However, it appears not everyone has been listening and the similarities between how the opponents of the two industries have approached their work is growing.
As the debate about whether legislation should be introduced to curb the advertising freedoms of the UK and US drinks industries continues, news in Germany that the government may introduce extra taxation on RTDs, to discourage under age drinking, has cast a shadow over that sector (albeit a small one given the size of the market).
A far darker cloud is threatening to rain on the perceived recovery of the US drinks market, with news last week that a handful of the country’s leading players are facing a lawsuit accused of deliberately targeting under age drinkers with advertising.
Some of the wrongdoings levelled at the companies are indeed preposterous – one company stands accused of using a young-looking model in its ads. Although I have heard she was in fact 30 when the ads were shot.
That said, the industry cannot afford to take these developments lightly. A number of independent analysts and even a fair few supporters of the drinks world have been warning for some time that while the letter of various marketing codes around the world is adhered to, the spirit of those codes is often pushed to the very limits.
Before the sentiment against them gains further momentum, drinks companies should take this as a wake-up call and do all they can to secure themselves firmly on the moral high ground.
Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....
It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...
Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
- No Home Comfort for TWE as Bids Collapse
- Treasury Wine Estates: Here I Go Again On My Own
- Bacardi Seeks Own History at Bombay Sapphire Home
- Will low-alcohol wines wither on the vine?
- Private-equity bids "over" - TWE head
- Diageo's Johnnie Walker hit by Travel Retail slump
- Carlsberg suspends production at Russian brewery
- Treasury Wine Estates pulls plug on takeover talks
- Anheuser-Busch InBev shuts fourth Russian brewery
- Mallya stays chairman at Diageo's United Spirits