Blog: Vodka under the bridge
Chris Brook-Carter | 16 October 2003
No country is so synonymous with vodka as Russia and the political powers that be have not been slow to jump on the bandwagon. Moscow's powerful mayor and a close ally of Putin, Yury Luzhkov, has even promised to open a vodka museum near Moscow's Kristall Distillery, during the celebrations. ''Russian vodka is acclaimed throughout the world and the public must celebrate the jubilee,'' he said.
But Russia's vodka industry remains in chaos. I saw one report this week that said that up to 65% of all vodka consumed in the country was produced illegally. On top of this the fight for the leading trademarks in the country goes on, with Soyuzplodoimport (the government-owned body) running things domestically, but SPI (the private business) controlling the rights abroad.
Perhaps, with celebrations underway, it was no coincidence that a flurry of claims and counter claims came out this week. But there were statements of intent by both sides about controlling the brand names abroad. SPI claimed victory in a Dutch court recognised them as the rightful owner of Moskovskaya. However, almost at the same time a story appeared claiming Soyuzplodoimport would begin exports to Romania at the end of October.
Could this dispute affect 500 years of heritage? Probably not, but much water (and even a little blood) has passed under the bridge of the Volga since 1503, perhaps in the interests of the industry in the next 500 years a little more should be allowed to pass.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Focus - Heineken's Q3 Performance by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch