Blog: Vodka under the bridge
Chris Brook-Carter | 16 October 2003
No country is so synonymous with vodka as Russia and the political powers that be have not been slow to jump on the bandwagon. Moscow's powerful mayor and a close ally of Putin, Yury Luzhkov, has even promised to open a vodka museum near Moscow's Kristall Distillery, during the celebrations. ''Russian vodka is acclaimed throughout the world and the public must celebrate the jubilee,'' he said.
But Russia's vodka industry remains in chaos. I saw one report this week that said that up to 65% of all vodka consumed in the country was produced illegally. On top of this the fight for the leading trademarks in the country goes on, with Soyuzplodoimport (the government-owned body) running things domestically, but SPI (the private business) controlling the rights abroad.
Perhaps, with celebrations underway, it was no coincidence that a flurry of claims and counter claims came out this week. But there were statements of intent by both sides about controlling the brand names abroad. SPI claimed victory in a Dutch court recognised them as the rightful owner of Moskovskaya. However, almost at the same time a story appeared claiming Soyuzplodoimport would begin exports to Romania at the end of October.
Could this dispute affect 500 years of heritage? Probably not, but much water (and even a little blood) has passed under the bridge of the Volga since 1503, perhaps in the interests of the industry in the next 500 years a little more should be allowed to pass.
Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...
On Monday, 4 May, just-drinks will be closed, as it is a public holiday in the UK....
To London yesterday evening for what turned out to be quite a treat of a whisky tasting....
It seems even 250-year-old Cognac houses want to be like Google these days....
- Why Didn't Diageo Act Sooner on Mallya?
- Comment - A New Age of VR Marketing?
- just The Facts - The Global Wine Industry
- CCE head shines light on price talks
- Interview: Head brewer at Hall & Woodhouse
- Diageo considers wine operations sale
- Bacardi opens Dewar’s Travel Retail whisky store
- NPD: Bacardi's Bacardi Carta Fuego
- A-B InBev approves new chairman
- Innis & Gunn looks to build first brewery
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Diageo Plc in Wine (World)