Blog: Vodka under the bridge
Chris Brook-Carter | 16 October 2003
No country is so synonymous with vodka as Russia and the political powers that be have not been slow to jump on the bandwagon. Moscow's powerful mayor and a close ally of Putin, Yury Luzhkov, has even promised to open a vodka museum near Moscow's Kristall Distillery, during the celebrations. ''Russian vodka is acclaimed throughout the world and the public must celebrate the jubilee,'' he said.
But Russia's vodka industry remains in chaos. I saw one report this week that said that up to 65% of all vodka consumed in the country was produced illegally. On top of this the fight for the leading trademarks in the country goes on, with Soyuzplodoimport (the government-owned body) running things domestically, but SPI (the private business) controlling the rights abroad.
Perhaps, with celebrations underway, it was no coincidence that a flurry of claims and counter claims came out this week. But there were statements of intent by both sides about controlling the brand names abroad. SPI claimed victory in a Dutch court recognised them as the rightful owner of Moskovskaya. However, almost at the same time a story appeared claiming Soyuzplodoimport would begin exports to Romania at the end of October.
Could this dispute affect 500 years of heritage? Probably not, but much water (and even a little blood) has passed under the bridge of the Volga since 1503, perhaps in the interests of the industry in the next 500 years a little more should be allowed to pass.
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Sustainability: What Craft Teaches Multi-Nationals
- Scotch Whisky Top 20 Export Markets 2014
- Pernod takes positives from China Cognac bounce
- Ethiopia competition to remain "intense" - Diageo
- Heineken to cut jobs in global shake-up
- Bacardi bags a Bourbon with Angel's Envy buy
- Bacardi Brown-Forman here to stay
- Moet Hennessy sells Scotch Malt Whisky Society
- Carlsberg takes on Stella Artois in new campaign
- Global rum insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Heineken N.V. - Strategy and SWOT Report
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Champagne: Less Than Bubbly