Blog: Chris Brook-CarterVodka under the bridge

Chris Brook-Carter | 16 October 2003

Russian vodka is apparently celebrating its 500th birthday. According to official sources it is half a millennium since it was first distilled by the Kremlin monks under the Tsars for use as an antiseptic, before they started drinking it themselves.
No country is so synonymous with vodka as Russia and the political powers that be have not been slow to jump on the bandwagon. Moscow's powerful mayor and a close ally of Putin, Yury Luzhkov, has even promised to open a vodka museum near Moscow's Kristall Distillery, during the celebrations. ''Russian vodka is acclaimed throughout the world and the public must celebrate the jubilee,'' he said.
But Russia's vodka industry remains in chaos. I saw one report this week that said that up to 65% of all vodka consumed in the country was produced illegally. On top of this the fight for the leading trademarks in the country goes on, with Soyuzplodoimport (the government-owned body) running things domestically, but SPI (the private business) controlling the rights abroad.

Perhaps, with celebrations underway, it was no coincidence that a flurry of claims and counter claims came out this week. But there were statements of intent by both sides about controlling the brand names abroad. SPI claimed victory in a Dutch court recognised them as the rightful owner of Moskovskaya. However, almost at the same time a story appeared claiming Soyuzplodoimport would begin exports to Romania at the end of October.

Could this dispute affect 500 years of heritage? Probably not, but much water (and even a little blood) has passed under the bridge of the Volga since 1503, perhaps in the interests of the industry in the next 500 years a little more should be allowed to pass.

BLOG

Pernod Ricard's Havanista remains poised to capitalise post-embargo

Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...

BLOG

Does Oscar glory beckon for 'Mr Heineken'?

Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....

BLOG

Is pisco preparing to make some noise?

Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...

BLOG

Heineken has eye on the (soccer) ball in US

Heineken is betting big on the long-term opportunity around soccer in the US. ...

just-drinks homepage



Forgot your password?