Blog: Vodka under the bridge
Chris Brook-Carter | 16 October 2003
No country is so synonymous with vodka as Russia and the political powers that be have not been slow to jump on the bandwagon. Moscow's powerful mayor and a close ally of Putin, Yury Luzhkov, has even promised to open a vodka museum near Moscow's Kristall Distillery, during the celebrations. ''Russian vodka is acclaimed throughout the world and the public must celebrate the jubilee,'' he said.
But Russia's vodka industry remains in chaos. I saw one report this week that said that up to 65% of all vodka consumed in the country was produced illegally. On top of this the fight for the leading trademarks in the country goes on, with Soyuzplodoimport (the government-owned body) running things domestically, but SPI (the private business) controlling the rights abroad.
Perhaps, with celebrations underway, it was no coincidence that a flurry of claims and counter claims came out this week. But there were statements of intent by both sides about controlling the brand names abroad. SPI claimed victory in a Dutch court recognised them as the rightful owner of Moskovskaya. However, almost at the same time a story appeared claiming Soyuzplodoimport would begin exports to Romania at the end of October.
Could this dispute affect 500 years of heritage? Probably not, but much water (and even a little blood) has passed under the bridge of the Volga since 1503, perhaps in the interests of the industry in the next 500 years a little more should be allowed to pass.
The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
- Why Chinese beverages won't conquer the world
- Is “Craft” the Next Big Thing for Soft Drinks?
- Gin: Plymouth's from Plymouth, London's from...?
- Petropolis Finally Moving into SABMiller's View?
- Can Coca-Cola fuel SABMiller's soft drinks story?
- Diageo confirms Australia RTD abv drops
- Pernod launches online Ballantine's "experiment"
- Global vodka sales slip in 2013 - research
- SABMiller returns to Brazil with Petropolis tie-up
- Pernod takes Absolut Warhol push to Travel Retail
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- The IWSR Global Trends Report 2014