Blog: Vodka - does it matter what you're made of?
Olly Wehring | 11 September 2006
As some of you may know, the European Commission is at loggerheads with Finland, which holds the rotating EU presidency, over vodka. While the Finns are pushing for protection for the spirit as a traditional spirit made only from grain or potatoes, the Commission wants to allow vodka to be made from a far broader range of ingredients.
While talks between the two sides are ongoing, the BBC has run a fascinating, albeit not wholly scientific, survey of whether consumers could tell which vodka was made from what agricultural produce.
With only three correct guesses out of 20 samples, a success rate of only 15% leads to the conclusion that it isn't as important as some might think. The bewildering array of contradictions amongst the samplers, however, might also suggest that this test shouldn't be taken as gospel.
It could, of course, also be an indication of what a weird and wonderful spirit vodka is. I remember visiting Russia four years ago, and hating the stuff prior to arrival. An intensive crash course in vodka drinking etiquette, however, drove me to love the stuff.
Churchill once said that Russia was a riddle wrapped in a mystery inside an enigma. He could also have been referring to vodka.
For the full BBC report, click here.
The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Sustainability in Wine - Part I
- Review of the Year 2014 - Part IV: Spirits
- Coca-Cola to get boost from Monster in China
- just the Ten - Top Analyses of 2014
- Diageo welcomes verdict on Crown Royal "confusion"
- Bacardi, Pernod Ricard welcome US-Cuba deal
- United Spirits bids for distribution deal approval
- SWA eyes London boost with new office
- Diageo ups focus on China with Mortlach roll-out
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- just-drinks on-trend: Craft beer - fortunes and future
- Global Tequila Market 2014-2018