Blog: Vodka - does it matter what you're made of?
Olly Wehring | 11 September 2006
As some of you may know, the European Commission is at loggerheads with Finland, which holds the rotating EU presidency, over vodka. While the Finns are pushing for protection for the spirit as a traditional spirit made only from grain or potatoes, the Commission wants to allow vodka to be made from a far broader range of ingredients.
While talks between the two sides are ongoing, the BBC has run a fascinating, albeit not wholly scientific, survey of whether consumers could tell which vodka was made from what agricultural produce.
With only three correct guesses out of 20 samples, a success rate of only 15% leads to the conclusion that it isn't as important as some might think. The bewildering array of contradictions amongst the samplers, however, might also suggest that this test shouldn't be taken as gospel.
It could, of course, also be an indication of what a weird and wonderful spirit vodka is. I remember visiting Russia four years ago, and hating the stuff prior to arrival. An intensive crash course in vodka drinking etiquette, however, drove me to love the stuff.
Churchill once said that Russia was a riddle wrapped in a mystery inside an enigma. He could also have been referring to vodka.
For the full BBC report, click here.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch