Blog: Vita Coco targets bounce from longest tennis match
Chris Mercer | 24 June 2010
Vita Coco is looking to benefit from an association with the longest tennis match in history, which ended at Wimbledon today (24 June) after an incredible 11 hours on court.
While many of us were fretting over football World Cup qualification, John Isner and Nicolas Mahut were busy securing their place in the tennis record books.
Isner finally grabbed victory this afternoon, winning the fifth and final set by an astonishing 70 games to 68.
It turns out soft drinks maker Vita Coco, the company that recently signed a distribution deal with Dr Pepper Snapple, has a sponsorship deal with the victorious Isner.
Vita Coco is now gearing up to take advantage of Isner's marathon match.
"We'll have a strategy session (today) about how we'll go about using his association with the match. I mean, we have to use it," company co-founder and CEO Michael Kirban told business news channel CNBC.
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- The just-drinks Analyst - 2017 forecasts
- The Cognac Category - Everything you need to know
- Diageo Australia names new commercial head
- Edrington readies Americas, GTR exec switches
- High-end Cognac making recovery in China - Pernod
- Suntory sends staff to fat camp - report
- "Beer and weed are complements" - analyst
- The Next Seven Big Beverage Markets
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends