Blog: Vinexpo - part two
Olly Wehring | 22 June 2007
Things have definitely picked up and everyone is walking round saying, convincingly, how much business they have done. In fact what they are saying is that there are fewer, but better quality, contacts going on.
Innovation, the environment and emerging markets have been the key elements this year, bearing in mind that elements means they are actually happening, as opposed to themes which are what might happen.
The three can be practically broken down into: Bag in Box, for the French, packaging for everyone else; meeting consumer demands while keeping supermarket buyers happy; and Russia vs. India or China.
Tomorrow will be goodbye time, and home to count the cost of Vinexpo versus the business done. General view though would be that after dodgy start, we have done well. Plus the half a million euro (so they say) bridge across the lake worked well. Oh, and the South Africans finally got their wines.
It seems even 250-year-old Cognac houses want to be like Google these days....
It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....
just-drinks is now closed for the Easter weekend....
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
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