Blog: Vinexpo - part two
Olly Wehring | 22 June 2007
Things have definitely picked up and everyone is walking round saying, convincingly, how much business they have done. In fact what they are saying is that there are fewer, but better quality, contacts going on.
Innovation, the environment and emerging markets have been the key elements this year, bearing in mind that elements means they are actually happening, as opposed to themes which are what might happen.
The three can be practically broken down into: Bag in Box, for the French, packaging for everyone else; meeting consumer demands while keeping supermarket buyers happy; and Russia vs. India or China.
Tomorrow will be goodbye time, and home to count the cost of Vinexpo versus the business done. General view though would be that after dodgy start, we have done well. Plus the half a million euro (so they say) bridge across the lake worked well. Oh, and the South Africans finally got their wines.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Diageo's future brighter than present suggests
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Smirnoff Ice gets India launch
- Diageo puts Beckham centre stage in Haig Club ad