Blog: Olly WehringVinexpo - part two

Olly Wehring | 22 June 2007

Things have definitely picked up and everyone is walking round saying, ­convincingly, how much business they have done. In fact what they are saying is that there are fewer, but better quality, contacts going on.
 
Innovation, the environment and emerging markets have been the key elements this year, bearing in mind that elements means they are actually happening, as opposed to themes which are what might happen.
 
The three can be practically broken down into: Bag in Box, for the French, packaging for everyone else; meeting consumer demands while keeping supermarket buyers happy; and Russia vs. India or China.
 
Tomorrow will be goodbye time, and home to count the cost of Vinexpo versus the business done. General view though would be that after dodgy start, we have done well. Plus the half a million euro (so they say) bridge across the lake worked well. Oh, and the South Africans finally got their wines.


BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....

BLOG

A drink that makes you thin?

The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....

just-drinks homepage



Forgot your password?