Blog: Olly WehringVinexpo - part two

Olly Wehring | 22 June 2007

Things have definitely picked up and everyone is walking round saying, ­convincingly, how much business they have done. In fact what they are saying is that there are fewer, but better quality, contacts going on.
Innovation, the environment and emerging markets have been the key elements this year, bearing in mind that elements means they are actually happening, as opposed to themes which are what might happen.
The three can be practically broken down into: Bag in Box, for the French, packaging for everyone else; meeting consumer demands while keeping supermarket buyers happy; and Russia vs. India or China.
Tomorrow will be goodbye time, and home to count the cost of Vinexpo versus the business done. General view though would be that after dodgy start, we have done well. Plus the half a million euro (so they say) bridge across the lake worked well. Oh, and the South Africans finally got their wines.


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?