Blog: Vinexpo 2009 - 'It could have been worse'
Olly Wehring | 25 June 2009
A look of palpable relief beamed from the faces of the Vinexpo press team this afternoon, the final day of Bordeaux's signature wine event.
Organisers of the fair relaxed their haunched shoulders as it became clear that visitor figures were not as bad as anticipated and that a spot of surreptitious scouting for opinions on the show floor had yielded warmer-than-expected feedback.
Estimated visitor figures for the bi-annual show are around 46-47,000 for the five days, just-drinks understands. That is down on the 50,000 visitors from 2007, but it is a mark of the economic times that the 2009 figure is considered a positive result.
It could have been worse and many of the organisers feared that it would be, they have subsequently admitted.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Beam Suntory opens global headquarters in Chicago
- Remy snaps up Seattle's Westland Distillery