Blog: Andy MortonVimto's walk-on role in Ebola fight

Andy Morton | 9 October 2014

Last week, the Daily Telegraph reported - in an article headlined “I'll fight off Ebola with bottles of Vimto” - that a Liberian self-proclaimed bishop was holding prayer sessions to ward off the deadly virus. In the stead of communion wine, the bishop is using Nichols' sparkling herb-based fruity pop.

It's a surprising story, but not unusual for the 100-year-old brand. West Africa has long been a core market for Vimto and locals often use it as a substitute for alcohol in church services. Furthermore, the soda has been available in the Middle East since 1928 and these days is a staple of many Ramadan diets. 

But of all the stories that have surrounded Vimto over the past century, last week's surely has to be one of the strangest. 

Sectors: Soft drinks

Companies: Nichols

COMMENT

The politics of M&A, the end of Anheuser-Busch InBev's affair and Britvic's Brazilian ballroom - The just-drinks Analyst

In his latest commentary for just-drinks, former drinks analyst Ian Shackleton heads to Brazil to look at 3G's burned fingers, the future worries for Anheuser-Busch InBev and Britvic's samba moves....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?