Blog: Andy MortonVimto's walk-on role in Ebola fight

Andy Morton | 9 October 2014

Last week, the Daily Telegraph reported - in an article headlined “I'll fight off Ebola with bottles of Vimto” - that a Liberian self-proclaimed bishop was holding prayer sessions to ward off the deadly virus. In the stead of communion wine, the bishop is using Nichols' sparkling herb-based fruity pop.

It's a surprising story, but not unusual for the 100-year-old brand. West Africa has long been a core market for Vimto and locals often use it as a substitute for alcohol in church services. Furthermore, the soda has been available in the Middle East since 1928 and these days is a staple of many Ramadan diets. 

But of all the stories that have surrounded Vimto over the past century, last week's surely has to be one of the strangest. 

Sectors: Soft drinks

Companies: Nichols

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

ANALYSIS

Experienced hands hold firm at Coca-Cola European Partners - Analysis

It was a bruising first results announcement for management at the newly-formed Coca-Cola European Partners....

BLOG

Bacardi's ice cube of information

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...

BLOG

Ardbeg's US$16,000 camping trip

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....

just-drinks homepage



Forgot your password?