Blog: Victoria's Bitter
Chris Brook-Carter | 7 April 2004
Everyone’s favourite footballer’s wife might have yet more bad news dumped on her shoulders in the coming weeks. Victoria Beckham is poised to be the focus of a court battle with brewing giant Foster's, who claims that her proposed fashion tag VB contravenes the trademark of one of its beer brands.
Mrs Beckham, who is currently all over the British press following allegations about her husband’s extra-marital exploits, may be forced to ditch the initials if Foster's - whose big-selling drink Victoria Bitter shares the same trademark - win exclusive rights to the moniker.
A spokeswoman for Beckham claims that the singer knew nothing about the VB beer and has yet to confirm whether her clothing line will feature her initials.
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Diageo's Labels Give Industry Something to Digest
- Pernod takes positives from China Cognac bounce
- Sustainability: What Craft Teaches Multi-Nationals
- Craft is an 'abused' term - Pernod Ricard exec
- SPI Group 'disappointed' over Stolichnaya ruling
- Kraft Foods agrees Heinz merger
- Anheuser-Busch InBev lines up new chairman
- Chilli targets beer with Rekorderlig Dry Apple
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- ALDI 2015: Radically transforming Anglo Saxon grocery markets
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014