Blog: Valentine's Day - say it with… Absinthe?!
Olly Wehring | 12 February 2007
If you haven’t sorted out your Valentine treat for your loved one yet, you’ve not got long now.
Me? I’ve nailed my colours to the mast, convincing my better half that we don’t want to be dragged into such consumer-ist nonsense. Bunches of roses? Chocolates? Cards with cuddling teddy bears? Pah - such silliness is for the masses, darling. So, a bunch of flowers on the 15th will be my form of Valentine rebellion.
Besides, they’ll be much cheaper then.
However, one company has a novel idea for those of you wishing to celebrate your love on Wednesday. eAbsinthe.com is suggesting sending your Romeo or Juliet a choice of Absinthes on Valentine’s Day. With over 70 types of Absinthe from around the world on offer, alongside Absinthe chocolate truffles and Absinthe accessories, it could make a refreshing change.
My sole experience of Absinthe, however, doesn’t suggest romance in any form. In a student bar in St Petersburg, ‘cooking’ a sugar cube in a spoon with a lighter before dropping it into a glass of the stuff before necking it with my then-girlfriend (Unrelated, I’m sure, but we didn’t last).
Have I missed something, dear reader? Is there a more romantic link with this green syrup?
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
The Coca-Cola Co's Keurig Cold machine won't be out until next year. But co-developer Keurig Green Mountain has given us a taste with the unveiling this weekend of another at-home beverage platform, t...
- Comment - Another One Bites Bacardi's Dust
- The End of the Road for International Beer Brands?
- just The Preview - Pernod Ricard's Q4 & FY
- Comment - Hybrid Spirits: Innovation or Laziness?
- Brown-Forman's Q1 Performance by Region, Brand
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory
- Brown-Forman unveils Jack Daniel's UK push