Blog: Valentine's Day - say it with… Absinthe?!
Olly Wehring | 12 February 2007
If you haven’t sorted out your Valentine treat for your loved one yet, you’ve not got long now.
Me? I’ve nailed my colours to the mast, convincing my better half that we don’t want to be dragged into such consumer-ist nonsense. Bunches of roses? Chocolates? Cards with cuddling teddy bears? Pah - such silliness is for the masses, darling. So, a bunch of flowers on the 15th will be my form of Valentine rebellion.
Besides, they’ll be much cheaper then.
However, one company has a novel idea for those of you wishing to celebrate your love on Wednesday. eAbsinthe.com is suggesting sending your Romeo or Juliet a choice of Absinthes on Valentine’s Day. With over 70 types of Absinthe from around the world on offer, alongside Absinthe chocolate truffles and Absinthe accessories, it could make a refreshing change.
My sole experience of Absinthe, however, doesn’t suggest romance in any form. In a student bar in St Petersburg, ‘cooking’ a sugar cube in a spoon with a lighter before dropping it into a glass of the stuff before necking it with my then-girlfriend (Unrelated, I’m sure, but we didn’t last).
Have I missed something, dear reader? Is there a more romantic link with this green syrup?
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- SABMiller's troubles fuel M&A rumours
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"