Blog: Andy MortonUS$15m for Coca-Cola's original recipe? Not these days

Andy Morton | 15 May 2013

You can get all sorts of things on eBay - a new laptop, a car, the original recipe for Coca-Cola.

Yes, really. Well, probably. A man called Cliff Kluge claims to have found the soft drinks equivalent of the holy grail in a pile of letters bought at an estate sale in Georgia and is now selling it on the online auction site for up to US$15m.

Sorry, how much?

Cliff is obviously unaware of the declining value of full-sugar cola CSDs that has seen The Coca-Cola Co embrace low- and no-calorie ideals and PepsiCo attempt to reinvent the category with a sweetener shakeup.

Now, if he were to find a recipe for a zero-calorie carbonated soft-drink that uses all-natural ingredients and shifts over a billion cans a day, then I'm sure he could name his price.

I can think of at least two companies that would be very interested.


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?