Blog: US lacks bottle for craft soda revolution
Andy Morton | 17 October 2014
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category.
An article in Business Week asked if products such as Caleb's, which is made from cane sugar and kola nut extract, could do for soft drinks what craft beer has down for the US brewing sector.
It's a nice thought. But, as the article points out, so much wishful thinking. The US's glittering craft beer reputation was built on the backs of hundreds of small-scale, quality-obsessed hobbyists who liked beer so much they wanted to make their own. Caleb's Kola is the pet project of an international conglomerate with a presence in almost every country in the world, and with enough money to buy all US craft brewers out a few times over.
So unless America's soda fans start turning their garages and laundry rooms into ad-hoc bottling plants, we are unlikely to witness a craft soda revolution any time soon.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
Earlier this month, a Reuters report claimed Bai 5-owner Bai Brands was exploring a sale. ...
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Will Coca-Cola Co’s Dunkin’ Donuts move pay off?
- Five ways small brands can beat big players
- Alcohol brands and the 'better-for-you' trend
- Heineken's Q3 2016 results - Preview
- Ten ways to successfully target older consumers
- Diageo weathers Thailand alcohol ban
- Heineken's YTD performance by region - Focus
- SWA's David Frost to leave for foreign office role
- Stock Spirits appointments provoke investor unrest
- Diageo unveils new Bundaberg Rum packaging
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends