Blog: US lacks bottle for craft soda revolution
Andy Morton | 17 October 2014
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category.
An article in Business Week asked if products such as Caleb's, which is made from cane sugar and kola nut extract, could do for soft drinks what craft beer has down for the US brewing sector.
It's a nice thought. But, as the article points out, so much wishful thinking. The US's glittering craft beer reputation was built on the backs of hundreds of small-scale, quality-obsessed hobbyists who liked beer so much they wanted to make their own. Caleb's Kola is the pet project of an international conglomerate with a presence in almost every country in the world, and with enough money to buy all US craft brewers out a few times over.
So unless America's soda fans start turning their garages and laundry rooms into ad-hoc bottling plants, we are unlikely to witness a craft soda revolution any time soon.
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
- Experienced hands hold firm at CCEP - Analysis
- Why sports drinks fail to ride the Olympic wave
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- It isn't just men who like beer - Comment
- Diageo Australia's commercial head to step down
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Diageo merges US, Canada spirits units
- William Grant sees 2015 sales, profits lift
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends