Blog: Andy MortonUS lacks bottle for craft soda revolution

Andy Morton | 17 October 2014

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category.

An article in Business Week asked if products such as Caleb's, which is made from cane sugar and kola nut extract, could do for soft drinks what craft beer has down for the US brewing sector.

It's a nice thought. But, as the article points out, so much wishful thinking. The US's glittering craft beer reputation was built on the backs of hundreds of small-scale, quality-obsessed hobbyists who liked beer so much they wanted to make their own. Caleb's Kola is the pet project of an international conglomerate with a presence in almost every country in the world, and with enough money to buy all US craft brewers out a few times over.

So unless America's soda fans start turning their garages and laundry rooms into ad-hoc bottling plants, we are unlikely to witness a craft soda revolution any time soon.

Sectors: Soft drinks

Companies: PepsiCo

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?