Blog: US anti-obesity groups fight to lose in publicity scramble
Andy Morton | 19 June 2014
Health groups in California this week failed in a bid to force sugary drinks to carry health warnings after the state assembly voted against legislation.
However, according to US politics website Politico.com, passage of the bill was never the point. What the groups want is publicity and to “(push) out the anti-soda message to a broader and broader audience”, the site said. One member of the American Heart Association even said of the warning label bill: “Part of me hopes it doesn’t pass - and I shouldn’t say this - because I’d love to have the debate over and over again."
The article also says that within health groups there is discussion over the use the word “obesity”, with some claiming that soda company lobbyists win every time it is used. Instead, they say, activists should focus on diseases such as diabetes.
“When I say diabetes, the industry has no idea what to say,” a health group spokesperson said. “This isn’t about calories anymore.”
It has only been 18 months since the Coca-Cola Co started using the obesity word in its adverts, but already those challenging the soft drinks industry over health issues are trying to reframe the debate.
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Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Allegro: The shape of things to come at Pernod?
- Comment - Another One Bites Bacardi's Dust
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Pernod Ricard set for CMO switch
- Scotch whisky leaders sign pro-UK letter
- Bacardi announces CFO switch