Blog: Andy MortonUS anti-obesity groups fight to lose in publicity scramble

Andy Morton | 19 June 2014

Health groups in California this week failed in a bid to force sugary drinks to carry health warnings after the state assembly voted against legislation. 

However, according to US politics website Politico.com, passage of the bill was never the point. What the groups want is publicity and to “(push) out the anti-soda message to a broader and broader audience”, the site said. One member of the American Heart Association even said of the warning label bill: “Part of me hopes it doesn’t pass - and I shouldn’t say this - because I’d love to have the debate over and over again."

The article also says that within health groups there is discussion over the use the word “obesity”, with some claiming that soda company lobbyists win every time it is used. Instead, they say, activists should focus on diseases such as diabetes.

“When I say diabetes, the industry has no idea what to say,” a health group spokesperson said. “This isn’t about calories anymore.”

It has only been 18 months since the Coca-Cola Co started using the obesity word in its adverts, but already those challenging the soft drinks industry over health issues are trying to reframe the debate. 

BLOG

Normal service to resume on Tuesday

It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down. ...

BLOG

Will Russia ban bear fruit for Polish cider?

Poland is hardly noted for its cider consumption, but all this could be about to change. ...

BLOG

"Sell me more, sell me mo[CLICK]" - The Riesling Greasling

Here's a brave move by the folk from Camerata at Paulie's in Houston: a wine-related parody of Summer Nights from Grease....

NEWS

Product Launch - US/CANADA: Jones Soda's PB&J

Jones Soda has launched a new limited edition CSD that it claims is a "salute to the popular kids' sandwich", the peanut butter and jelly....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring The Coca-Cola Co and Monster Beverage Corp, Constellation Brands, Anheuser-Busch InBev and Australia's wine producers....

just-drinks homepage



Forgot your password?