Blog: US anti-obesity groups fight to lose in publicity scramble
Andy Morton | 19 June 2014
Health groups in California this week failed in a bid to force sugary drinks to carry health warnings after the state assembly voted against legislation.
However, according to US politics website Politico.com, passage of the bill was never the point. What the groups want is publicity and to “(push) out the anti-soda message to a broader and broader audience”, the site said. One member of the American Heart Association even said of the warning label bill: “Part of me hopes it doesn’t pass - and I shouldn’t say this - because I’d love to have the debate over and over again."
The article also says that within health groups there is discussion over the use the word “obesity”, with some claiming that soda company lobbyists win every time it is used. Instead, they say, activists should focus on diseases such as diabetes.
“When I say diabetes, the industry has no idea what to say,” a health group spokesperson said. “This isn’t about calories anymore.”
It has only been 18 months since the Coca-Cola Co started using the obesity word in its adverts, but already those challenging the soft drinks industry over health issues are trying to reframe the debate.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
It was a bruising first results announcement for management at the newly-formed Coca-Cola European Partners....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- It isn't just men who like beer - Comment
- What do US wholesalers think of spirits trends?
- Why sports drinks fail to ride the Olympic wave
- How the craft economy is loosening alcohol laws
- Experienced hands hold firm at CCEP - Analysis
- Diageo merges US, Canada spirits units
- Johnnie Walker's Bourbon bent "coincidental"
- "We're not complacent about Brexit" - Diageo
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo's Johnnie Walker set for festive push in TR
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends