Blog: Uncool is the new cool - hopefully
Olly Wehring | 17 November 2005
A trip into the Big Smoke (that’s London town) on Tuesday, to an event that, while promoting brands that were cool, left me feeling a tad out of touch with the young folk of today. It’s official – coolness has finally left me.
The CoolBrands CoolLife event was a celebration of the 100 brands that have been dubbed ‘cool,’ by an independent panel of dudes, no doubt. “CoolBrands are brands that have become extremely desirable among many leaders and influencers,” the blurb says. “They have a magic about them signifying that users have an exceptional sense of taste and style.”
So, heartiest congratulations to the following drinks companies, for being cool in 2005: Asahi, Budweiser Budvar, Campari, Cobra Beer, Coca-Cola, Guinness, Havana Club, Hoegaarden, Stella Artois, and mein hosts, Tiger Beer.
The evening included the Campari Red Passion Burlesque Bar, with beds for relaxation; the De’Longhi sound kitchen mixing VJs and DJs; the Dermalogica face mapping station; the Tiger Beer martial arts screening room and stila make-up touch-ups through-out the night. Sounds exhausting, doesn’t it?
I only lasted an hour – far too bright, far too loud, far too cool.
Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- PepsiCo find stability but Peltz concerns linger
- PepsiCo to consider more re-franchising - CEO
- Diageo silent over Shuijingfang writedown report
- Diageo's Captain Morgan Facebook ad banned
- Sales, profits fall at Moet Hennessy in H1
- Champagne Nicolas Feuillatte appoints new CEO
- Molson Coors CEO to retire