Blog: UK thirst for Budweiser
Chris Mercer | 18 August 2010
Glancing at recent sales of Budweiser, there is no wonder that Anheuser-Busch InBev has handed the Stag brewery a stay of execution in the UK.
The brewery is now expected to close at the back end of 2011, rather than at the beginning of the year, as earlier announced by A-B InBev.
Last week's quarterly figures from the brewer give us an insight into its thinking. The firm's sales volumes rose by 11% in the UK in the second quarter, against a market that only just kept its head above the water.
Budweiser sales, in particular, rocketed off a low base - which the brewer has attributed to the brand's position as official sponsor to the FIFA World Cup. England were briefly involved in the tournament.
A contact of mine and long-serving employee at the Stag brewery, based in Mortlake near London, told me earlier this year that the facility was brewing "more Budweiser than ever before".
It seems A-B InBev needs more time to figure out how to maintain supply once the brewery is shut.
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
- How the can has a part to play in beer's future
- The Future of Cocktails - Consumer Trends
- What do US wholesalers think of spirits trends?
- Experienced hands hold firm at CCEP - Analysis
- Global water targets risk hiding local concerns
- Diageo Australia's commercial head to step down
- Diageo reveals revival plan for former factory
- William Grant sees 2015 sales, profits lift
- Stoli Group CEO Rob Cullins to step down
- Jose Cuervo applies to go public
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends