Blog: Chris MercerUK thirst for Budweiser

Chris Mercer | 18 August 2010

Glancing at recent sales of Budweiser, there is no wonder that Anheuser-Busch InBev has handed the Stag brewery a stay of execution in the UK.

The brewery is now expected to close at the back end of 2011, rather than at the beginning of the year, as earlier announced by A-B InBev.

Last week's quarterly figures from the brewer give us an insight into its thinking. The firm's sales volumes rose by 11% in the UK in the second quarter, against a market that only just kept its head above the water.

Budweiser sales, in particular, rocketed off a low base - which the brewer has attributed to the brand's position as official sponsor to the FIFA World Cup. England were briefly involved in the tournament.

A contact of mine and long-serving employee at the Stag brewery, based in Mortlake near London, told me earlier this year that the facility was brewing "more Budweiser than ever before".

It seems A-B InBev needs more time to figure out how to maintain supply once the brewery is shut.


BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?