Blog: Chris MercerUK Government kills ad spend on alcohol

Chris Mercer | 7 December 2011

The UK Government's Department of Health ceased all funding for advertising on responsible drinking in its last fiscal year, new figures show.

Figures revealed by Simon Burns MP in Parliament yesterday (6 December) show that there was no public health advertising around alcohol in the fiscal year to 5 April 2011. Spending fell to zero from GBP3.25m in the previous year.

Instead, ministers have encouraged industry itself to make up the shortfall, via drinks firms' funding of the Drinkaware Trust and also via the Responsibility Deal initiative, introduced earlier this year.

 


BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?