Blog: Chris MercerUK Government kills ad spend on alcohol

Chris Mercer | 7 December 2011

The UK Government's Department of Health ceased all funding for advertising on responsible drinking in its last fiscal year, new figures show.

Figures revealed by Simon Burns MP in Parliament yesterday (6 December) show that there was no public health advertising around alcohol in the fiscal year to 5 April 2011. Spending fell to zero from GBP3.25m in the previous year.

Instead, ministers have encouraged industry itself to make up the shortfall, via drinks firms' funding of the Drinkaware Trust and also via the Responsibility Deal initiative, introduced earlier this year.

 


BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?