Blog: Chris MercerUK Government kills ad spend on alcohol

Chris Mercer | 7 December 2011

The UK Government's Department of Health ceased all funding for advertising on responsible drinking in its last fiscal year, new figures show.

Figures revealed by Simon Burns MP in Parliament yesterday (6 December) show that there was no public health advertising around alcohol in the fiscal year to 5 April 2011. Spending fell to zero from GBP3.25m in the previous year.

Instead, ministers have encouraged industry itself to make up the shortfall, via drinks firms' funding of the Drinkaware Trust and also via the Responsibility Deal initiative, introduced earlier this year.

 


BLOG

Putin's Coca-Cola dig misses the mark

The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....

BLOG

Season of goodwill? Not if you're the UK health lobby

The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...

BLOG

Carlsberg builds new life from Copenhagen brewery

“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....

BLOG

Scotch whisky firms learn the value of leftovers

Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....

just-drinks homepage



Forgot your password?