Blog: Chris MercerUK Government kills ad spend on alcohol

Chris Mercer | 7 December 2011

The UK Government's Department of Health ceased all funding for advertising on responsible drinking in its last fiscal year, new figures show.

Figures revealed by Simon Burns MP in Parliament yesterday (6 December) show that there was no public health advertising around alcohol in the fiscal year to 5 April 2011. Spending fell to zero from GBP3.25m in the previous year.

Instead, ministers have encouraged industry itself to make up the shortfall, via drinks firms' funding of the Drinkaware Trust and also via the Responsibility Deal initiative, introduced earlier this year.

 


BLOG

I've got the brains, you've got the water. Let's make lots of money

Do you have a water source in your garden? By which, I mean a spring, rather than an outside tap....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

just-drinks homepage



Forgot your password?