Blog: Chris Brook-CarterUber beer

Chris Brook-Carter | 9 January 2004

Those whose interest in history reaches no further than the 1970s, or whose idea of culture is pyrotechnics rather than pyramids (see above) but who still love a novelty beer, may wish to take a quick trip to swap Japan for California.

In recognition of the historic political events in California at the end of last year,  The Portland Brewing Company has introduced "Governator" beer in acknowledgment of California's new governor, Hollywood action man Arnold Schwarzenegger.

According to reports, the commemorative bitter ale features a Pumping Iron label in tribute to Schwarzenegger's "Terminator" character.

According to Jerome Chicvara, the company's CEO, the idea for "Governator" beer came about when his college-age children combined the words "governor" and "terminator" to form "governator" - those crazy kids!

Unfortunately for Arnie's legion of international fans the beer will only be available in California.

If anyone else has some ideas for a novelty beer maybe they would like to let us know by emailing editor@just-drinks.com.


BLOG

US beer called "filthy water" as Czech president gets patriotic

The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....

BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....

just-drinks homepage



Forgot your password?