Blog: Uber beer
Chris Brook-Carter | 9 January 2004
Those whose interest in history reaches no further than the 1970s, or whose idea of culture is pyrotechnics rather than pyramids (see above) but who still love a novelty beer, may wish to take a quick trip to swap Japan for California.
In recognition of the historic political events in California at the end of last year, The Portland Brewing Company has introduced "Governator" beer in acknowledgment of California's new governor, Hollywood action man Arnold Schwarzenegger.
According to reports, the commemorative bitter ale features a Pumping Iron label in tribute to Schwarzenegger's "Terminator" character.
According to Jerome Chicvara, the company's CEO, the idea for "Governator" beer came about when his college-age children combined the words "governor" and "terminator" to form "governator" - those crazy kids!
Unfortunately for Arnie's legion of international fans the beer will only be available in California.
If anyone else has some ideas for a novelty beer maybe they would like to let us know by emailing email@example.com.
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- How craft beer has shattered its US shackles
- Pernod's mood darkens over India - Analysis
- Moet Hennessy unaffected by LVMH Dior buy
- Distell acquires majority stake in Cruz Vodka
- BrewDog moves into spirits with LoneWolf launch
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Portman Group heads to Tesco for new chief exec
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report