Blog: Trading places
Chris Brook-Carter | 10 August 2004
Just got off the 'phone to our Australian correspondent Tony Baker after a good chat about free trade and the recent trade agreement between Australia and the US.
He believes the Australian wine industry is unimpressed with the agreement which is due to be ratified by Parliament in Canberra this week, despite officially supporting the pact.
In practice, he says, the Aussie industry is underwhelmed because most of the promised benefits will not be apparent until 2015 as tariff cuts will be phased in over 11 years.
No less practically, Australian wine exports to the US are already booming to the extent that it has become the biggest market by value, a total of A$908m (US$644m).
Rather than tariffs and quotas, Australian producers are more concerned with the Californian grape glut and the complexities of the US state-based distribution system.
Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....
A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....
Rarely do sponsorship deals pay off so quickly. ...
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