Blog: Tough at the top
Chris Brook-Carter | 17 February 2004
Managing a major sports team is often cited as one of the highest pressure jobs going, with job security at a minimum and the chances to complete your long term visions poor.
In this case real life is starting to reflect sport, according to Foster's boss, Ted Kunkel, who this week argued for longer contracts for chief executive appointments.
Kunkel, it seems, believes that current four and five-year tenures for CEOs are too short, market-driven and do not allow for a strategic vision to be implemented. He said strategic visions required up to 10 years to fulfil.
But if there are a tougher lot to please in the short term than sport fans, it is institutional investors, so one wonders if Kunkel's hopes are realistic at all.
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
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