Blog: Toast the Royal Wedding with beer? Get real
Chris Mercer | 18 November 2010
As soon as the engagement between Prince William and his long-term girlfriend, Kate Middleton, became public knowledge this week, drinks firms have been falling over themselves to offer the perfect toast.
"Beer seems the obvious choice for the Royal Occasion," harped the British Beer & Pub Association, only hours after the Palace announced that the couple will wed next year.
"Although Champagne, or sparkling wines, may currently be the chosen beverage for many, the union between beer and weddings goes back over 4,000 years," it persisted, adding: "Beer is so much lower in alcohol than wine; and, served in a Champagne flute or wine glass, it’s just as elegant and far more thirst quenching."
Just as elegant as a flute of Champagne? Now I like a good beer or three, but come on, let's be real. Having said that, 'thirst quenching' is exactly what I look for in an alcoholic drink at parties.
Still, the BBPA is only one of several groups in the drinks sector who will seek to put their stamp on the Royal Wedding.
Champagne Bollinger, which has received Royal Warrants, joined in on the act today (18 November). "Founded in 1829, Champagne Bollinger is a timeless symbol of style, elegance, and sophistication," it said.
Bollinger was "served at the nuptials of Prince William’s parents", it said. Although, knowing how that story ended, is this association a good thing?
We can expect a lot of this over the next few months, I suppose. With that in mind, I'd like to recommend shots of mint-based spirits, such as Rumple Minze or Minttu, to freshen the breath of guests inbetween photos.
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Have spirits companies forgotten the mainstream?
- Ten questions for Diageo - Analysis
- Does alcohol accelerate the onset of dementia?
- Pernod's mood darkens over India - Analysis
- Why Scotch must drop the 'malts good, blends bad'
- Moet Hennessy unaffected by LVMH Dior buy
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Distell acquires majority stake in Cruz Vodka
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report