Blog: Chris MercerToast the Royal Wedding with beer? Get real

Chris Mercer | 18 November 2010

As soon as the engagement between Prince William and his long-term girlfriend, Kate Middleton, became public knowledge this week, drinks firms have been falling over themselves to offer the perfect toast.

"Beer seems the obvious choice for the Royal Occasion," harped the British Beer & Pub Association, only hours after the Palace announced that the couple will wed next year.

"Although Champagne, or sparkling wines, may currently be the chosen beverage for many, the union between beer and weddings goes back over 4,000 years," it persisted, adding: "Beer is so much lower in alcohol than wine; and, served in a Champagne flute or wine glass, it’s just as elegant and far more thirst quenching."

Just as elegant as a flute of Champagne? Now I like a good beer or three, but come on, let's be real. Having said that, 'thirst quenching' is exactly what I look for in an alcoholic drink at parties.

Still, the BBPA is only one of several groups in the drinks sector who will seek to put their stamp on the Royal Wedding.

Champagne Bollinger, which has received Royal Warrants, joined in on the act today (18 November). "Founded in 1829, Champagne Bollinger is a timeless symbol of style, elegance, and sophistication," it said.

Bollinger was "served at the nuptials of Prince William’s parents", it said. Although, knowing how that story ended, is this association a good thing?

We can expect a lot of this over the next few months, I suppose. With that in mind, I'd like to recommend shots of mint-based spirits, such as Rumple Minze or Minttu, to freshen the breath of guests inbetween photos.


BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?