Blog: Toast the Royal Wedding with beer? Get real
Chris Mercer | 18 November 2010
As soon as the engagement between Prince William and his long-term girlfriend, Kate Middleton, became public knowledge this week, drinks firms have been falling over themselves to offer the perfect toast.
"Beer seems the obvious choice for the Royal Occasion," harped the British Beer & Pub Association, only hours after the Palace announced that the couple will wed next year.
"Although Champagne, or sparkling wines, may currently be the chosen beverage for many, the union between beer and weddings goes back over 4,000 years," it persisted, adding: "Beer is so much lower in alcohol than wine; and, served in a Champagne flute or wine glass, it’s just as elegant and far more thirst quenching."
Just as elegant as a flute of Champagne? Now I like a good beer or three, but come on, let's be real. Having said that, 'thirst quenching' is exactly what I look for in an alcoholic drink at parties.
Still, the BBPA is only one of several groups in the drinks sector who will seek to put their stamp on the Royal Wedding.
Champagne Bollinger, which has received Royal Warrants, joined in on the act today (18 November). "Founded in 1829, Champagne Bollinger is a timeless symbol of style, elegance, and sophistication," it said.
Bollinger was "served at the nuptials of Prince William’s parents", it said. Although, knowing how that story ended, is this association a good thing?
We can expect a lot of this over the next few months, I suppose. With that in mind, I'd like to recommend shots of mint-based spirits, such as Rumple Minze or Minttu, to freshen the breath of guests inbetween photos.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Carlsberg's Q4 & full-year results - Preview
- Six key trends for alcoholic drinks in 2016
- Aus wine industry pays price for past failures
- Key trends for beer in 2016 - Focus
- What's in store for Super Bowl 50 - Focus
- William Grant & Sons restructures US team
- Diageo completes wine category exit in US
- Beam Suntory targets Kenya with Edrington/FIX
- Diageo's Oban Little Bay single malt Scotch - NPD
- SABMiller's Europe chief to join Britvic board
- Global travel retail insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research