Blog: Toast the Royal Wedding with beer? Get real
Chris Mercer | 18 November 2010
As soon as the engagement between Prince William and his long-term girlfriend, Kate Middleton, became public knowledge this week, drinks firms have been falling over themselves to offer the perfect toast.
"Beer seems the obvious choice for the Royal Occasion," harped the British Beer & Pub Association, only hours after the Palace announced that the couple will wed next year.
"Although Champagne, or sparkling wines, may currently be the chosen beverage for many, the union between beer and weddings goes back over 4,000 years," it persisted, adding: "Beer is so much lower in alcohol than wine; and, served in a Champagne flute or wine glass, it’s just as elegant and far more thirst quenching."
Just as elegant as a flute of Champagne? Now I like a good beer or three, but come on, let's be real. Having said that, 'thirst quenching' is exactly what I look for in an alcoholic drink at parties.
Still, the BBPA is only one of several groups in the drinks sector who will seek to put their stamp on the Royal Wedding.
Champagne Bollinger, which has received Royal Warrants, joined in on the act today (18 November). "Founded in 1829, Champagne Bollinger is a timeless symbol of style, elegance, and sophistication," it said.
Bollinger was "served at the nuptials of Prince William’s parents", it said. Although, knowing how that story ended, is this association a good thing?
We can expect a lot of this over the next few months, I suppose. With that in mind, I'd like to recommend shots of mint-based spirits, such as Rumple Minze or Minttu, to freshen the breath of guests inbetween photos.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- Five ways small brands can beat big players
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard Q1 2017 results by region, brand
- The end is nigh for Global Travel Retail - Comment
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- Stumbling UK Pound prompts Conviviality price hike
- Diageo most at risk to Thai alcohol ban - analyst
- AB InBev fund ZX Ventures buys homebrew co
- Jobs at new India hub won't affect staff - Diageo
- Edrington’s The Macallan 40 Year Old - NPD
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends