Blog: Tips for Coke and Pepsi in India
Olly Wehring | 30 August 2006
One thing that the Coke/Pepsi pesticide debate has thrown up is a wealth of so-called experts giving their opinion on how best to handle the furore.
Naturally, the two soft drinks giants must be incredibly grateful to have all these tips after the event. But before I give you what I think is my favourite piece of advice on this situation, let me wade in with my opinion, which is this:
Never forget that India - like China - is totally different to any other market on this planet. What may have worked in the past might not necessarily work here. The rewards offered in India are potentially unlike any we’ve known, but so is the market.
And the winner of the best nugget to help Coke and Pepsi has to go to this, anonymous, head of an Indian marketing consultants: “The best way to handle controversies is to not allow them to develop in the first place.”
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1