Blog: Times are a-changing
Olly Wehring | 4 April 2006
Well, it’s the end of week one of the new-look just-drinks.com, and – bar a few technical glitches – the rebirth has gone startlingly smoothly. Many thanks to all of you who gave me your feedback on the new design and layout – the majority gave us a resounding thumbs-up, and the glitches brought to our attention should be ironed out within the next few days.
A couple of interesting issues caught my eye last week, meanwhile. The first were the results of a UK consumer survey, which concluded that less than half of the UK population trusts the nutritional claims made by food and drinks companies.
The survey drew similar conclusions about European and US consumers, so no-one appears safe in the trust-stakes. Naturally, this situation should worry everyone in the drinks industry – consumer perception is something that takes years to cultivate, and just as long to get back. And, more’s the point – if consumers don’t trust nutritional claims, does that not stretch to all other claims made by companies?
Secondly, I was in London last Tuesday (28 March) for a briefing by premium soft drinks brand Shloer. The company, bought by the SHS Group last year, has spent time looking at its target consumers and how best to get more of them drinking its product (sound familiar to any of you, by any chance?).
Recent research told Shloer that the use of celebrity to market a product was no longer believable. This could have worrying repercussions for some drinks companies out there, who pour millions of dollars in the direction of the famous and fabulous.
Are the times a-changing? Or has our new look just made me obsessed with change?
A quick shout out too for our Hot Topics this week, which have looked at the Britvic Soft Drinks Report (http://just-drinks.com/topic.aspx?ID=14), the perils, pitfalls and potential of trading in China (http://just-drinks.com/topic.aspx?ID=15) and what lies ahead for Foster’s in Asia (http://just-drinks.com/topic.aspx?ID=16).
Now, you’ll forgive me for leaving you in the capable hands of news editor Dean Best, while I nip to Argentina to see how they make wine. Updates as and when I can get away.
Would the thought of working in a morgue stop you from drink driving? ...
You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...
The drinks industry could do more to benefit from new technology. ...
The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....
- Brown-Forman's march on premium whisk(e)y -Comment
- SABMiller in Cent'l & E Europe - What is for sale?
- Where does AB InBev see the future of beer?
- A-B InBev and its SABMiller divestments - Focus
- Premiumisation comes to bottled water - NPD
- Brown-Forman appoints new GTR marketing head
- Private equity poised for SABMiller Europe buy?
- AB InBev to sell SABMiller Cent'l, E Europe assets
- Brown-Forman to buy BenRiach Distillery Co
- Carlsberg's Shed Head and Bad Apple craft - NPD
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Carbonates in India