Blog: This nearly happened today...
Olly Wehring | 28 June 2011
Among the many stories we cover here on just-drinks are announcements of advertising campaigns. Be they TV, out-of-home or print, we endeavour to cover as many of these as we can.
However, it now appears that we ought to consider announcements of advertising campaigns that companies have not quite succeeded in setting up.
A release yesterday (27 June) from the Hill Smith family, owners of the Oxford Landing Australian wine brand, gave details of how they had hoped to secure a tie-up here in London with the owner of the Underground, Transport for London.
I'll let the video detail their plans, which were turned down by TFL because "our stations aren't for sale", apparently. But, I will say this: If we're going to have to report on things that didn't quite happen, I'm going to need a bigger crew.
Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- PepsiCo find stability but Peltz concerns linger
- Diageo silent over Shuijingfang writedown report
- Sales, profits fall at Moet Hennessy in H1
- Diageo's Captain Morgan Facebook ad banned
- Champagne Nicolas Feuillatte appoints new CEO
- Britvic promotes GB marketing head to global post