Blog: This nearly happened today...
Olly Wehring | 28 June 2011
Among the many stories we cover here on just-drinks are announcements of advertising campaigns. Be they TV, out-of-home or print, we endeavour to cover as many of these as we can.
However, it now appears that we ought to consider announcements of advertising campaigns that companies have not quite succeeded in setting up.
A release yesterday (27 June) from the Hill Smith family, owners of the Oxford Landing Australian wine brand, gave details of how they had hoped to secure a tie-up here in London with the owner of the Underground, Transport for London.
I'll let the video detail their plans, which were turned down by TFL because "our stations aren't for sale", apparently. But, I will say this: If we're going to have to report on things that didn't quite happen, I'm going to need a bigger crew.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Pernod Ricard's FY fiscal-2015 - Preview
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Pernod Ricard releases social medial guide
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research