Blog: This nearly happened today...
Olly Wehring | 28 June 2011
Among the many stories we cover here on just-drinks are announcements of advertising campaigns. Be they TV, out-of-home or print, we endeavour to cover as many of these as we can.
However, it now appears that we ought to consider announcements of advertising campaigns that companies have not quite succeeded in setting up.
A release yesterday (27 June) from the Hill Smith family, owners of the Oxford Landing Australian wine brand, gave details of how they had hoped to secure a tie-up here in London with the owner of the Underground, Transport for London.
I'll let the video detail their plans, which were turned down by TFL because "our stations aren't for sale", apparently. But, I will say this: If we're going to have to report on things that didn't quite happen, I'm going to need a bigger crew.
Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....
It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...
Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
- No Home Comfort for TWE as Bids Collapse
- Treasury Wine Estates: Here I Go Again On My Own
- Bacardi Seeks Own History at Bombay Sapphire Home
- Will low-alcohol wines wither on the vine?
- Coca-Cola Life US launch fails to ignite
- Diageo's Johnnie Walker hit by Travel Retail slump
- Carlsberg suspends production at Russian brewery
- Anheuser-Busch InBev shuts fourth Russian brewery
- Mallya stays chairman at Diageo's United Spirits
- Treasury Wine Estates pulls plug on takeover talks