Olly Wehring

This is the Day

By: Olly Wehring - 23 June 2010 11:44

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Today, Wednesday 23 June, looks like being the biggest day for our industry around the world in recent times.

For a start, here in Western Europe, the skies are clear. Across the region, from Copenhagen to Cadiz and most of in-between, the sun is out and the temperatures are good. Perfect drinking weather.

Meanwhile, in South Africa, the World Cup has thrown up four vital matches involving the national teams of Australia, the US, Germany and England. Consumption opportunities abound, as football fans look to cheer on their boys, then celebrate or commiserate where appropriate.

Granted, in the US, the timing of the games encourages breakfast beverage manufacturers, but a drink's a drink for the sake of this missive.

Finally, here in the UK, the daddy of the country's music festivals - Glastonbury - opened its gates this morning. Around 175,000 fans are set to attend the four-day outdoor festival – one of the world's largest – in the south-west of the country this weekend. The overwhelming majority of them will have decanted their drinks of choice into plastic bottles and wheel-barrowed them on to the site. The rest will rely on the multitude of bars and cider buses on site for their quaffing needs.

So, allow us here at just-drinks to wish you all a successful day – in years to come, maybe we'll all look back at 23 June 2010 and say: “I was there.”

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