Blog: Chris MercerThey shall drink beer, says FIFA

Chris Mercer | 19 January 2012

Just imagine a football World Cup without beer? Go on, imagine it. You can't, can you? Well, neither can FIFA.

The world football body has told its next World Cup host, Brazil, to forget about continuing to ban alcoholic drinks at the nation's stadiums. It's an issue causing some political problems in Brazil, which, like other host nations before it, will have to subjugate its laws and customs to those of the Democratic People's Republic of FIFA for the duration of the four-week tournament in 2014.   

Brazil banned alcohol from stadiums in 2003, but FIFA general secretary Jerome Valcke is standing tall. He told a press conference today (19 January): "Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. The fact that we have the right to sell beer has to be a part of the Law."

Are you getting that, Brazil? It's a FACT that Fifa has the right to sell beer. 

Of course, Brazil's biggest brewer, AmBev, is owned by Anheuser-Busch InBev, which counts Budweiser as the official beer of the FIFA World Cup. 

Honestly, though, I think Valcke's got a point. Has anyone tried watching England without beer? It's horrific...


BLOG

Electric cars keep Hennessy up with current trends

It seems even 250-year-old Cognac houses want to be like Google these days....

BLOG

[Checks watch] “I best be heading home”

It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....

BLOG

just-drinks closed for Easter

just-drinks is now closed for the Easter weekend....

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

just-drinks homepage



Forgot your password?