Blog: They shall drink beer, says FIFA
Chris Mercer | 19 January 2012
Just imagine a football World Cup without beer? Go on, imagine it. You can't, can you? Well, neither can FIFA.
The world football body has told its next World Cup host, Brazil, to forget about continuing to ban alcoholic drinks at the nation's stadiums. It's an issue causing some political problems in Brazil, which, like other host nations before it, will have to subjugate its laws and customs to those of the Democratic People's Republic of FIFA for the duration of the four-week tournament in 2014.
Brazil banned alcohol from stadiums in 2003, but FIFA general secretary Jerome Valcke is standing tall. He told a press conference today (19 January): "Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. The fact that we have the right to sell beer has to be a part of the Law."
Are you getting that, Brazil? It's a FACT that Fifa has the right to sell beer.
Of course, Brazil's biggest brewer, AmBev, is owned by Anheuser-Busch InBev, which counts Budweiser as the official beer of the FIFA World Cup.
Honestly, though, I think Valcke's got a point. Has anyone tried watching England without beer? It's horrific...
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
- The end is nigh for Global Travel Retail - Comment
- Five ways small brands can beat big players
- Interview, Bulldog Gin founder Anshuman Vohra
- Pernod Ricard's Q1 results - Preview
- Pernod Ricard Q1 2017 results by region, brand
- Diageo most at risk to Thai alcohol ban - analyst
- Constellation sells Canadian wine unit for US$761m
- Jobs at new India hub won't affect staff - Diageo
- Stumbling UK Pound prompts Conviviality price hike
- Pernod Ricard cheers US move to ease Cuban limits
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020