Blog: Chris MercerThey shall drink beer, says FIFA

Chris Mercer | 19 January 2012

Just imagine a football World Cup without beer? Go on, imagine it. You can't, can you? Well, neither can FIFA.

The world football body has told its next World Cup host, Brazil, to forget about continuing to ban alcoholic drinks at the nation's stadiums. It's an issue causing some political problems in Brazil, which, like other host nations before it, will have to subjugate its laws and customs to those of the Democratic People's Republic of FIFA for the duration of the four-week tournament in 2014.   

Brazil banned alcohol from stadiums in 2003, but FIFA general secretary Jerome Valcke is standing tall. He told a press conference today (19 January): "Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. The fact that we have the right to sell beer has to be a part of the Law."

Are you getting that, Brazil? It's a FACT that Fifa has the right to sell beer. 

Of course, Brazil's biggest brewer, AmBev, is owned by Anheuser-Busch InBev, which counts Budweiser as the official beer of the FIFA World Cup. 

Honestly, though, I think Valcke's got a point. Has anyone tried watching England without beer? It's horrific...


BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?