Blog: They shall drink beer, says FIFA
Chris Mercer | 19 January 2012
Just imagine a football World Cup without beer? Go on, imagine it. You can't, can you? Well, neither can FIFA.
The world football body has told its next World Cup host, Brazil, to forget about continuing to ban alcoholic drinks at the nation's stadiums. It's an issue causing some political problems in Brazil, which, like other host nations before it, will have to subjugate its laws and customs to those of the Democratic People's Republic of FIFA for the duration of the four-week tournament in 2014.
Brazil banned alcohol from stadiums in 2003, but FIFA general secretary Jerome Valcke is standing tall. He told a press conference today (19 January): "Alcoholic drinks are part of the FIFA World Cup, so we're going to have them. The fact that we have the right to sell beer has to be a part of the Law."
Are you getting that, Brazil? It's a FACT that Fifa has the right to sell beer.
Of course, Brazil's biggest brewer, AmBev, is owned by Anheuser-Busch InBev, which counts Budweiser as the official beer of the FIFA World Cup.
Honestly, though, I think Valcke's got a point. Has anyone tried watching England without beer? It's horrific...
Collecting wine is big business – and so is faking it. So, how do you tell your Chateau Lafite from your Chateau La Counterfeit?...
Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...
Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....
When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....
- SABMiller & Meantime: Notes for the New Owner
- Are Coca-Cola, A-B InBev at a FIFA Crossroads?
- Focus - The Prosecco shortage that isn't
- Comment - How to Target Cognac's Mok Generation?
- Interview - Illva Saronno CEO Augusto Reina
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo takes Baileys, Gordon's marketing in-house
- Carlsberg cuts 180 staff
- Suntory to buy Japan Tobacco beverage unit
- Mixto Tequila poised for "golden age"
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Africa: The Final Frontier for Beer
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review