Blog: There go Crazy and Lazy - heads of the Anheuser-Busch empire
Chris Mercer | 5 November 2010
A new book on InBev's US$52bn takeover of Anheuser-Busch paints the Budweiser brewer's family leadership in an interesting light.
According to author Julie Macintosh, August Busch III and IV were known around Anheuser-Busch headquarters as "crazy and lazy" - respectively.
The book details the inner workings of Anheuser-Busch and how it came to pass that one of the best-known American companies fell into InBev's hands in 2008.
One employee reportedly said of the August III and IV father-son relationship: "They didn't communicate much, unless you call communicating on a daily basis getting your ass chewed."
Macintosh's book, Dethroning the King, looks like a lively read.
The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
- Why Chinese beverages won't conquer the world
- Is “Craft” the Next Big Thing for Soft Drinks?
- Petropolis Finally Moving into SABMiller's View?
- Can Coca-Cola fuel SABMiller's soft drinks story?
- Gin: Plymouth's from Plymouth, London's from...?
- Diageo confirms Australia RTD abv drops
- Pernod launches online Ballantine's "experiment"
- Global vodka sales slip in 2013 - research
- SABMiller returns to Brazil with Petropolis tie-up
- Pernod takes Absolut Warhol push to Travel Retail
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- The IWSR Global Trends Report 2014