Blog: There go Crazy and Lazy - heads of the Anheuser-Busch empire
Chris Mercer | 5 November 2010
A new book on InBev's US$52bn takeover of Anheuser-Busch paints the Budweiser brewer's family leadership in an interesting light.
According to author Julie Macintosh, August Busch III and IV were known around Anheuser-Busch headquarters as "crazy and lazy" - respectively.
The book details the inner workings of Anheuser-Busch and how it came to pass that one of the best-known American companies fell into InBev's hands in 2008.
One employee reportedly said of the August III and IV father-son relationship: "They didn't communicate much, unless you call communicating on a daily basis getting your ass chewed."
Macintosh's book, Dethroning the King, looks like a lively read.
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...
Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
- A Wild Geese, Pernod Ricard conspiracy theory?
- Coca-Cola Beverages Africa - A new powerhouse
- Can craft breweries compete in lager arena?
- Remy Cointreau's Q1 performance by brand, region
- SABMiller's Q1 2017 results - Preview
- Diageo silent on United Spirits job losses
- Diageo starts formal talks over UK pension cuts
- New Hendrick's Gin would have to be "unusual"
- AB InBev faces US$7bn price rise for SABMiller
- Wild Geese gets Australian nod in Pernod legal row
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends