Blog: There go Crazy and Lazy - heads of the Anheuser-Busch empire
Chris Mercer | 5 November 2010
A new book on InBev's US$52bn takeover of Anheuser-Busch paints the Budweiser brewer's family leadership in an interesting light.
According to author Julie Macintosh, August Busch III and IV were known around Anheuser-Busch headquarters as "crazy and lazy" - respectively.
The book details the inner workings of Anheuser-Busch and how it came to pass that one of the best-known American companies fell into InBev's hands in 2008.
One employee reportedly said of the August III and IV father-son relationship: "They didn't communicate much, unless you call communicating on a daily basis getting your ass chewed."
Macintosh's book, Dethroning the King, looks like a lively read.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Battle continues for Pernod Ricard in US and China
- American whiskey does a vodka - Analysis
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Brown-Forman CEO unfazed by FX headwinds
- Bruno Mars rum rolls out across US
- Amazon adds alcohol to one-hour delivery service
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research