Blog: Chris MercerThere go Crazy and Lazy - heads of the Anheuser-Busch empire

Chris Mercer | 5 November 2010

A new book on InBev's US$52bn takeover of Anheuser-Busch paints the Budweiser brewer's family leadership in an interesting light.

According to author Julie Macintosh, August Busch III and IV were known around Anheuser-Busch headquarters as "crazy and lazy" - respectively.

The book details the inner workings of Anheuser-Busch and how it came to pass that one of the best-known American companies fell into InBev's hands in 2008.

One employee reportedly said of the August III and IV father-son relationship: "They didn't communicate much, unless you call communicating on a daily basis getting your ass chewed."

Macintosh's book, Dethroning the King, looks like a lively read.


BLOG

Carlsberg - Right. Stop that: It's silly

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....

BLOG

No, I don't wish to see what you're about to drink, thanks

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...

BLOG

Fridges see cool returns for Treasury Wine Estates

After a 2014 it'll want to forget, Treasury Wine Estates has some good news....

BLOG

Making gin in the shed

The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...

just-drinks homepage



Forgot your password?