Blog: Chris MercerThere go Crazy and Lazy - heads of the Anheuser-Busch empire

Chris Mercer | 5 November 2010

A new book on InBev's US$52bn takeover of Anheuser-Busch paints the Budweiser brewer's family leadership in an interesting light.

According to author Julie Macintosh, August Busch III and IV were known around Anheuser-Busch headquarters as "crazy and lazy" - respectively.

The book details the inner workings of Anheuser-Busch and how it came to pass that one of the best-known American companies fell into InBev's hands in 2008.

One employee reportedly said of the August III and IV father-son relationship: "They didn't communicate much, unless you call communicating on a daily basis getting your ass chewed."

Macintosh's book, Dethroning the King, looks like a lively read.


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