Blog: The World Cup - something for the lady?
Olly Wehring | 12 May 2006
As any drinks company trying to sell its products to men will know, the football (alright Americans, soccer) World Cup is just around the corner.
But wait - surely by going football crazy, some of you are neglecting half of your target market? Well, Maxxium UK believes it has that base covered as well.
The company has unveiled a range of Footballer’s Wives cocktails, created by its mixologist Wayne Collins. The cocktails are presumably designed to help the female population not feel neglected during the tournament.
Victoria Beckham - wife of England captain David - is ‘celebrated’ as it were, with Victoria’s Golden Bols, a mix of Bols melon liqueur, vodka and orange juice.
Cheryl Tweedy - fiancee of England’s Ashley Cole and member of pop group Girls Aloud - gets Tweedy’s Tipple: Swirls Aloud, a mix of Bols Crème de Cacao white liqueur, Bols Grenadine syrup, Silver tequila, cream and milk.
Finally, Colleen McLoughlin - girlfriend of England’s saviour (who goes into the tournament injured), Wayne Rooney - has Colleen’s Fruity Couture - Crème de Cacao white liqueur and Galliano mixed with milk and cream.
I’ll wager that all of these cocktails have ice that, like most English football fans’ hopes come July, is crushed...
I thank you.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Pernod Ricard's Allegro cost-saving programme
- Pernod Ricard's FY Performance by Region, Brand
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard set for CMO switch
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport