Blog: The World Cup - something for the lady?
Olly Wehring | 12 May 2006
As any drinks company trying to sell its products to men will know, the football (alright Americans, soccer) World Cup is just around the corner.
But wait - surely by going football crazy, some of you are neglecting half of your target market? Well, Maxxium UK believes it has that base covered as well.
The company has unveiled a range of Footballer’s Wives cocktails, created by its mixologist Wayne Collins. The cocktails are presumably designed to help the female population not feel neglected during the tournament.
Victoria Beckham - wife of England captain David - is ‘celebrated’ as it were, with Victoria’s Golden Bols, a mix of Bols melon liqueur, vodka and orange juice.
Cheryl Tweedy - fiancee of England’s Ashley Cole and member of pop group Girls Aloud - gets Tweedy’s Tipple: Swirls Aloud, a mix of Bols Crème de Cacao white liqueur, Bols Grenadine syrup, Silver tequila, cream and milk.
Finally, Colleen McLoughlin - girlfriend of England’s saviour (who goes into the tournament injured), Wayne Rooney - has Colleen’s Fruity Couture - Crème de Cacao white liqueur and Galliano mixed with milk and cream.
I’ll wager that all of these cocktails have ice that, like most English football fans’ hopes come July, is crushed...
I thank you.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- Three Questions for the Drinks Industry
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"