Blog: Chris Brook-CarterThe wisdom of crowds, or, two heads are better than one

Chris Brook-Carter | 7 March 2011

One of the great advantages of working at just-drinks is the community that has built up around the website over the last decade, and the ability to tap into that vast resource of knowledge to add value to what we can offer our collective audience. My tech team here tell me its part of a theory called 'The Wisdom of Crowds'.

To me, it just seems like common sense. You are the experts of your own industries. If we can collect that knowledge, pool it, and then feed it back into the industry, being part of the just-drinks community makes even more sense for all of us.

So, if you have a spare five minutes, it would be great if you could complete our latest survey, which is looking at innovation within the whisk(e)y sector.

Covering issues such as regulation, rival spirits sectors and barriers to innovation, the aim of the survey is to discover what you think about the sector and what the future holds for whisk(e)y within the ever-changing spirits industry.

The results from this survey will be used in my presentation - Challenges of Innovation - at this year's World Whiskies Conference on 12-13 April. The complete analysis will also be available to anyone who fills out the survey.

So if you are interested in what your competitors are thinking on this key topic, then click here to begin the survey.

Thanks for your time.


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