Blog: Chris MercerThe vending machines are alive

Chris Mercer | 17 November 2010

Vending machines that recommend drinks to consumers have been launched in Japan.

The machines, funnily enough, have been produced by the East Japan Railway Company. According to reports out of Japan, they use facial recognition to recommend canned drinks to consumers based on factors such as age and gender.

I'm not sure that I would enjoy listening to a vending machine pigeonhole my consumer preferences in this fashion, but perhaps I am in a minority. For, if reports are correct, the machines have achieved a three-fold increase in drinks sales versus their non-talking, non-dancing ancestors.


BLOG

What is Heineken hiding up its sleeve in Australia?

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....

BLOG

Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...

BLOG

Under the influencers - regulators crack down on sponsored social media

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....

BLOG

Drinking & Driving? Ford and Jose Cuervo's Tequila cars

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....

just-drinks homepage



Forgot your password?