Blog: The vending machines are alive
Chris Mercer | 17 November 2010
Vending machines that recommend drinks to consumers have been launched in Japan.
The machines, funnily enough, have been produced by the East Japan Railway Company. According to reports out of Japan, they use facial recognition to recommend canned drinks to consumers based on factors such as age and gender.
I'm not sure that I would enjoy listening to a vending machine pigeonhole my consumer preferences in this fashion, but perhaps I am in a minority. For, if reports are correct, the machines have achieved a three-fold increase in drinks sales versus their non-talking, non-dancing ancestors.
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A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...
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