Blog: Chris MercerThe vending machines are alive

Chris Mercer | 17 November 2010

Vending machines that recommend drinks to consumers have been launched in Japan.

The machines, funnily enough, have been produced by the East Japan Railway Company. According to reports out of Japan, they use facial recognition to recommend canned drinks to consumers based on factors such as age and gender.

I'm not sure that I would enjoy listening to a vending machine pigeonhole my consumer preferences in this fashion, but perhaps I am in a minority. For, if reports are correct, the machines have achieved a three-fold increase in drinks sales versus their non-talking, non-dancing ancestors.


BLOG

US lacks bottle for craft soda revolution

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....

BLOG

Beer cocktails abound as SABMiller gives Peroni a push

SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....

BLOG

Will Heineken's bid for at-home market - The Sub - hit the spot?

Heineken has stepped up its focus on stay-at-home drinkers with the roll out of its latest 'draught beer at home' concept - The Sub - to its domestic market. ...

just-drinks homepage



Forgot your password?