Blog: The ultimate doggie treat - beer
Andy Morton | 25 June 2012
Give the dog a bone, or a beer
Beware booze hounds. A family-owned firm in the US has released a beer for dogs.
But don't worry, there's no chance of Fido getting a hangover, or any of those other nasty side effects canines get from drinking fermented beverages; like dying. Bowser beer is non-alcoholic, non-carbonated and contains no hops, which can be poisonous to dogs.
In fact, there's not much in Bowser Beer to mark it out as a beer. It does come in an authentic-looking six-pack, however, which could come as a shock to bleary-eyed owners fumbling around for a morning stiffener after the night before. And, did I mention that it's meat-flavoured? This is one hair of the dog you don't want to be bitten by.
Take a look at these dogs enjoying a bowl-full.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- The End of the Road for International Beer Brands?
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Pernod bemoans tough FY as sales, profits drop
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport