Blog: The UK wine consumer - be afraid
Olly Wehring | 6 August 2007
There’s a very interesting feature on the BBC website right now, introducing the UK public to getting more out of the taste of wine.
This might not be of much use to you, Mr and Mrs Wine-Company-Executive, but what should keep you entertained for a few moments are the comments from Joe and Josephine Public at the bottom of the piece. Take a look at some of these reasons for choosing particular wines:
"The bigger the dent in the bottom of the bottle, the better the wine."
“My criteria: 1. must be between GBP5 and GBP10; 2. must have an animal on the label.”
“All my family choose on the shape of the bottle. A nicer shaped bottle is bound to have nice tasting wine inside and a boring, plain bottle something not so nice.”
“I always choose my wine by the alcohol volume.”
It strikes me that the attempts of some wine companies to educate the consumer aren’t quite hitting their mark. It also looks like we’ve all got quite a long way to go on this one.
To see the feature, click here.
Paul Walsh just can't stay away from the drinks industry....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
- Have spirits companies forgotten the mainstream?
- Ten questions for Diageo - Analysis
- Does alcohol accelerate the onset of dementia?
- Pernod's mood darkens over India - Analysis
- Why Scotch must drop the 'malts good, blends bad'
- Moet Hennessy unaffected by LVMH Dior buy
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Distell acquires majority stake in Cruz Vodka
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Craft Beer: Coming of Age or Past Its Prime?