Olly Wehring

The UK wine consumer - be afraid

By: Olly Wehring - 6 August 2007 15:11

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There’s a very interesting feature on the BBC website right now, introducing the UK public to getting more out of the taste of wine.

This might not be of much use to you, Mr and Mrs Wine-Company-Executive, but what should keep you entertained for a few moments are the comments from Joe and Josephine Public at the bottom of the piece. Take a look at some of these reasons for choosing particular wines:

"The bigger the dent in the bottom of the bottle, the better the wine."

“My criteria: 1. must be between GBP5 and GBP10; 2. must have an animal on the label.”

“All my family choose on the shape of the bottle. A nicer shaped bottle is bound to have nice tasting wine inside and a boring, plain bottle something not so nice.”

“I always choose my wine by the alcohol volume.”

 

It strikes me that the attempts of some wine companies to educate the consumer aren’t quite hitting their mark. It also looks like we’ve all got quite a long way to go on this one.

To see the feature, click here.

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