Blog: The UK wine consumer - be afraid
Olly Wehring | 6 August 2007
There’s a very interesting feature on the BBC website right now, introducing the UK public to getting more out of the taste of wine.
This might not be of much use to you, Mr and Mrs Wine-Company-Executive, but what should keep you entertained for a few moments are the comments from Joe and Josephine Public at the bottom of the piece. Take a look at some of these reasons for choosing particular wines:
"The bigger the dent in the bottom of the bottle, the better the wine."
“My criteria: 1. must be between GBP5 and GBP10; 2. must have an animal on the label.”
“All my family choose on the shape of the bottle. A nicer shaped bottle is bound to have nice tasting wine inside and a boring, plain bottle something not so nice.”
“I always choose my wine by the alcohol volume.”
It strikes me that the attempts of some wine companies to educate the consumer aren’t quite hitting their mark. It also looks like we’ve all got quite a long way to go on this one.
To see the feature, click here.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Focus - Heineken's Q3 Performance by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch