Blog: The UK wine consumer - be afraid
Olly Wehring | 6 August 2007
There’s a very interesting feature on the BBC website right now, introducing the UK public to getting more out of the taste of wine.
This might not be of much use to you, Mr and Mrs Wine-Company-Executive, but what should keep you entertained for a few moments are the comments from Joe and Josephine Public at the bottom of the piece. Take a look at some of these reasons for choosing particular wines:
"The bigger the dent in the bottom of the bottle, the better the wine."
“My criteria: 1. must be between GBP5 and GBP10; 2. must have an animal on the label.”
“All my family choose on the shape of the bottle. A nicer shaped bottle is bound to have nice tasting wine inside and a boring, plain bottle something not so nice.”
“I always choose my wine by the alcohol volume.”
It strikes me that the attempts of some wine companies to educate the consumer aren’t quite hitting their mark. It also looks like we’ve all got quite a long way to go on this one.
To see the feature, click here.
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
- How the can has a part to play in beer's future
- The Future of Cocktails - Consumer Trends
- Will Brexit make a winner out of Travel Retail?
- What do US wholesalers think of spirits trends?
- Experienced hands hold firm at CCEP - Analysis
- Diageo Australia's commercial head to step down
- Diageo reveals revival plan for former factory
- William Grant sees 2015 sales, profits lift
- US hits AB InBev with US$6bn fine over India sales
- Stoli Group CEO Rob Cullins to step down
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends