Blog: The Spin Bin - October 2010
Olly Wehring | 2 November 2010
In the first of a series of monthly visits to 'Press Release-Land', just-drinks is proud to bring you the best - and worst - of October's spin.
“The meaning of sexy is subjective and very open to interpretation. Our new ads are suggestive, asking consumers to look beneath the surface of the graphics and interpret what Skyy sexy is for themselves.” - Skyy Spirits.
"Unwilling to add just another cherry vodka to the market, Stoli spent years refining and perfecting their recipe to offer a flavor profile that perfectly balances sweet and tart, a spirit with a rich cherry aroma perfumed with aromatic hints of vanilla. On the palate, Stoli Wild Cherri delivers a bright and juicy hit, a full, fleshy cherry taste accented with touches of red plum and a pleasing piquant tartness." - Stolichnaya.
“We’ve been telling beer drinkers to ‘man up’ and order a light beer with great taste. We decided to follow our own advice and ‘man up’ when it comes to Miller Lite’s involvement with soccer." - Miller Coors.
"We would encourage the trade to stock up with Wolf Blass in anticipation of the sales drive this campaign will create." - Wolf Blass.
"The “sneak première” of Absolut Watkins was staged at legendary Villa L’Abri in Cannes during the TFWA World Exhibition at an extravagant party for trade press and VIPs, complete with set designs and extras employed to add an out-of-the-ordinary sense of the timeless glamour of classic luxury travel ... . Absolut Watkins was received with great delight and enthusiasm by the invited audience." - Absolut.
“We are extremely excited about the new global campaign. In Havana, people remain true to themselves and appreciate the simplicity of human interaction in every day life. ‘Nothing Compares to Havana’ sums up this refreshing attitude and by highlighting the informality, passion and generosity of the city, reiterates Havana Club’s authentic Cuban heritage.” - Havana Club International.
"Christmas is a time when you are allowed to relax and step away from all the rush and bustle of normal life, to shut the door and sit by the fire. It does not have to be a continuation of non-stop chores and everyday routines like the rest of the year. For a well-earned moment of calm this Christmas, why not put your feet up and unwind with the perfect Christmas tipple - a warming glass of smooth, full flavoured Three Barrels brandy." - Three Barrels.
"The Guinness team will be able to talk to rugby’s passionate fan-base and remind them that the most memorable times watching rugby are when you are with your friends whether that is at the match, down the pub or at home." Diageo.
“After distillation, Zacapa undergoes an amazing journey from the volcano-shadowed lowlands to the head of a valley 2,300m above sea level where the cooler altitude in its ‘House Above the Clouds’ enables Zacapa to acquire its true and highly-rated aroma, unique qualities and signature taste profile.” - Diageo Korea.
The long-running spat between US and Czech brewers has stepped up a notch after the Czech president described American beer as “filthy water” this week....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
- Why Chinese beverages won't conquer the world
- Gin: Plymouth's from Plymouth, London's from...?
- Is “Craft” the Next Big Thing for Soft Drinks?
- Coca-Cola pressure builds as bid rumours swirl
- Petropolis Finally Moving into SABMiller's View?
- Pernod launches online Ballantine's "experiment"
- Diageo confirms Australia RTD abv drops
- Anheuser-Busch InBev cuts jobs in US shake-up
- SABMiller returns to Brazil with Petropolis tie-up
- Global vodka sales slip in 2013 - research
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Beer Opportunities: Beyond Standard Lager
- Global vodka insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review