Blog: The Spin Bin – November 2010
Olly Wehring | 20 December 2010
After October's launch, I'm horribly late in getting last month's contenders together for our spin bin. Could it be, then, that I've scared some companies off? I really hope not - this is, after all, just a bit of fun.
To the starting line!
"What's more charming than Nicolas Feuillatte's One Fo(u)r to treat your guests this Christmas? As if they were coming back from a stroll in the snow with their amazing winter sport coolers, both are fruity and youthfully sparkling!" - Nicolas Feuillatte.
"In an audacious display of commercial bandwaggonism, Jamie Stephenson, brand ambassador for Drambuie Liqueur has created the 'Engaging Dram' to celebrate the announcement of Prince William's engagement to Miss Katherine Middleton." - Drambuie.
"The new packaging is bolder and more refined, and achieves the fine balance of reflecting the contemporary style of Gosset, yet conserving its 426-year heritage." - Champagne Gosset.
"The new design features a unique curved embossment on the neck and back, which not only looks good, but also adds a pleasing to-the-touch feel, whilst a distinctive embossed mark acts as a stamp of quality and authenticity. Additionally, the new shape makes it look proud while enhancing the premium positioning of the bottle." - Heineken.
"Throughout the ad, we are transported around the globe to a number of diverse scenes from New York to Hong Kong on a journey of vitality and energy. Ordinary daytime scenarios around the world are transformed by the coming of a magical liquid darkness which brings on the night; bursting with vital energy and the promise of enriching experiences ... just like Guinness." - Diageo.
It seems even 250-year-old Cognac houses want to be like Google these days....
It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app....
just-drinks is now closed for the Easter weekend....
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...
- Is Diageo on the Brink of a Brain Drain?
- SABMiller edges Diageo as beer trumps spirits
- Comment - Heineken's move for Pivovarna Lasko
- Focus - SABMiller's FY Sales Performance by Region
- Will Keurig Kold come to Coca-Cola Co's Rescue?
- Rémy Cointreau eyes recovery after Q4 bounceback
- Carlsberg exec joins Diageo as Africa chief steps
- Diageo YTD sales come in flat
- Belvedere unveils executive team
- Stock Spirits recruits Drambuie head for MD role