Blog: Olly WehringThe Spin Bin – November 2010

Olly Wehring | 20 December 2010

After October's launch, I'm horribly late in getting last month's contenders together for our spin bin. Could it be, then, that I've scared some companies off? I really hope not - this is, after all, just a bit of fun.

To the starting line!

"What's more charming than Nicolas Feuillatte's One Fo(u)r to treat your guests this Christmas? As if they were coming back from a stroll in the snow with their amazing winter sport coolers, both are fruity and youthfully sparkling!" - Nicolas Feuillatte.

"In an audacious display of commercial bandwaggonism, Jamie Stephenson, brand ambassador for Drambuie Liqueur has created the 'Engaging Dram' to celebrate the announcement of Prince William's engagement to Miss Katherine Middleton." - Drambuie.

"The new packaging is bolder and more refined, and achieves the fine balance of reflecting the contemporary style of Gosset, yet conserving its 426-year heritage." - Champagne Gosset.

"The new design features a unique curved embossment on the neck and back, which not only looks good, but also adds a pleasing to-the-touch feel, whilst a distinctive embossed mark acts as a stamp of quality and authenticity. Additionally, the new shape makes it look proud while enhancing the premium positioning of the bottle." - Heineken.

"Throughout the ad, we are transported around the globe to a number of diverse scenes from New York to Hong Kong on a journey of vitality and energy. Ordinary daytime scenarios around the world are transformed by the coming of a magical liquid darkness which brings on the night; bursting with vital energy and the promise of enriching experiences ... just like Guinness." - Diageo. 


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The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

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Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

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When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

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Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

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