Blog: Olly WehringThe Spin Bin – November 2010

Olly Wehring | 20 December 2010

After October's launch, I'm horribly late in getting last month's contenders together for our spin bin. Could it be, then, that I've scared some companies off? I really hope not - this is, after all, just a bit of fun.

To the starting line!

"What's more charming than Nicolas Feuillatte's One Fo(u)r to treat your guests this Christmas? As if they were coming back from a stroll in the snow with their amazing winter sport coolers, both are fruity and youthfully sparkling!" - Nicolas Feuillatte.

"In an audacious display of commercial bandwaggonism, Jamie Stephenson, brand ambassador for Drambuie Liqueur has created the 'Engaging Dram' to celebrate the announcement of Prince William's engagement to Miss Katherine Middleton." - Drambuie.

"The new packaging is bolder and more refined, and achieves the fine balance of reflecting the contemporary style of Gosset, yet conserving its 426-year heritage." - Champagne Gosset.

"The new design features a unique curved embossment on the neck and back, which not only looks good, but also adds a pleasing to-the-touch feel, whilst a distinctive embossed mark acts as a stamp of quality and authenticity. Additionally, the new shape makes it look proud while enhancing the premium positioning of the bottle." - Heineken.

"Throughout the ad, we are transported around the globe to a number of diverse scenes from New York to Hong Kong on a journey of vitality and energy. Ordinary daytime scenarios around the world are transformed by the coming of a magical liquid darkness which brings on the night; bursting with vital energy and the promise of enriching experiences ... just like Guinness." - Diageo. 


BLOG

Iron Maiden man not so super with his Trooper

Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...

BLOG

Homebrewer's whirl with Vienna IPA pays off

The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...

BLOG

Press pack prefer to probe Pernod Ricard in private

Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....

just-drinks homepage



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