Blog: Olly WehringThe Skyy's the limit - London isn't

Olly Wehring | 31 October 2006

Skyy has become the latest brand to launch a line of flavoured vodkas here in the UK. The premium vodka market is notoriously competitive, with a new brand aiming to meet demand for top-end vodkas seemingly launched every month.

Just-drinks attended the launch of the flavoured Skyy range in London last night, sceptical that the brand can succeed in a segment where Finlandia and especially Absolut is dominant.

However, during the course of the evening, our doubts were allayed first of all by the striking taste of Skyy’s flavours but also because of the plans for the brand throughout the UK.

Let’s face it, London’s backbars are overflowing with a whole range of self-proclaimed “super-premium” spirits, let alone vodka.

Brand owners should cast their eyes around the UK and witness the rise of exclusive bars in cities like Birmingham, Manchester, Leeds and Glasgow and Edinburgh further afield.

On a per capita basis, Scotland has the highest level of vodka consumption in the UK. Skyy, which is distributed by the Stirling-based Fior Brands, seems to be in the best position to capitalise on that trend - and the burgeoning bar scene in Scottish cities.

Too many owners of premium vodkas seem blinded by the lights and think they must conquer the London bar scene to be a hit in the UK. They couldn’t be more wrong.


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?