Blog: Olly WehringThe Skyy's the limit - London isn't

Olly Wehring | 31 October 2006

Skyy has become the latest brand to launch a line of flavoured vodkas here in the UK. The premium vodka market is notoriously competitive, with a new brand aiming to meet demand for top-end vodkas seemingly launched every month.

Just-drinks attended the launch of the flavoured Skyy range in London last night, sceptical that the brand can succeed in a segment where Finlandia and especially Absolut is dominant.

However, during the course of the evening, our doubts were allayed first of all by the striking taste of Skyy’s flavours but also because of the plans for the brand throughout the UK.

Let’s face it, London’s backbars are overflowing with a whole range of self-proclaimed “super-premium” spirits, let alone vodka.

Brand owners should cast their eyes around the UK and witness the rise of exclusive bars in cities like Birmingham, Manchester, Leeds and Glasgow and Edinburgh further afield.

On a per capita basis, Scotland has the highest level of vodka consumption in the UK. Skyy, which is distributed by the Stirling-based Fior Brands, seems to be in the best position to capitalise on that trend - and the burgeoning bar scene in Scottish cities.

Too many owners of premium vodkas seem blinded by the lights and think they must conquer the London bar scene to be a hit in the UK. They couldn’t be more wrong.


BLOG

Carlsberg - Right. Stop that: It's silly

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....

BLOG

No, I don't wish to see what you're about to drink, thanks

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...

BLOG

Fridges see cool returns for Treasury Wine Estates

After a 2014 it'll want to forget, Treasury Wine Estates has some good news....

BLOG

Making gin in the shed

The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...

just-drinks homepage



Forgot your password?