Blog: Olly WehringThe Potential of Social Media - just-drinks needs you

Olly Wehring | 24 June 2011

A recent study completed by just-drinks has shown that the global beverage industry clearly sees social media as playing a vital role in its relationship with consumers.

Confusion reigns, however, over how to use the tools on offer.

  • How can we use Facebook to engage with our consumers?
  • Can tweeting really make an impact on sales?
  • Who should be responsible for a company's' social activity?

To help clear up this confusion, we’d love to hear if and how you and your company are using social media.

We've put together a 12-question survey, which should only take you a few minutes to complete.

As a thank you, we’ll send you a complimentary copy of the upcoming 'Social Media in the Food and Drinks Industry' report when it's published, early next month.

Please click here to go to the survey.


BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?