Blog: The Potential of Social Media - just-drinks needs you
Olly Wehring | 24 June 2011
A recent study completed by just-drinks has shown that the global beverage industry clearly sees social media as playing a vital role in its relationship with consumers.
Confusion reigns, however, over how to use the tools on offer.
- How can we use Facebook to engage with our consumers?
- Can tweeting really make an impact on sales?
- Who should be responsible for a company's' social activity?
To help clear up this confusion, we’d love to hear if and how you and your company are using social media.
We've put together a 12-question survey, which should only take you a few minutes to complete.
As a thank you, we’ll send you a complimentary copy of the upcoming 'Social Media in the Food and Drinks Industry' report when it's published, early next month.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"