Blog: Olly WehringThe pint - putting the 'Great' into Great Britain, etc, etc

Olly Wehring | 11 September 2007

Brace yourselves, people. The tub-thumping here in the UK is about to get deafening.

The European Commission has today (11 September) granted us Brits the right to keep using our age-old, slightly quirky, popular-with-Americans units of measurements. That’s right, the mile, the pound and ounce and, most importantly, the “Great British pint” (© any UK tabloid you care to pick up today) are all here to stay.

The Eurocrats in Brussels have been defeated – the yeoman is victorious. Britain remains Great.

Even the Europeans are trying to get in on the fervour, though. “There is no good reason why these imperial measures should not continue to be used and we've decided to enshrine this fact in EU law,” said Günter Verheugen, EU Commission vice president responsible for enterprise and industry. “We can all drink to that!"

Obviously, this is a victory for common sense – the sheer cost involved in bringing the UK into line with Europe in this field would have been utterly ridiculous.

So, this evening, we will toast our European cousins for seeing the light, with a frothy, tepid PINT of ale. Cheers, prost, santé, salute, salud and all the rest to you all.


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?