Blog: The new-look wine bottle?
Chris Mercer | 7 January 2011
The ‘Martín Berasategui System’ wine bottle
A Spanish chef and a Spanish packaging company have combined to launch a new-look wine bottle that is designed to prevent sediment from seeping into your wine glass. The problem is, it looks ugly.
Beauty is in the eye of the beholder, and in this case the beholders are Basque chef Martín Berasategui and Girona-based Estalpackaging. Berasategui's self-invented, new wine bottle has just come to the market after winning an award for innovation at a trade exhibition in Paris in December.
You can see it for yourself, pictured above. The design of the ‘Martín Berasategui System’ bottle is based on the idea of a ‘false bottom’, which cleverly creates a vacuum effect that, the Michelin-starred chef claims, stops wine sediment and unfiltered impurities from reaching the glass.
I can't deny that this shows ingenuity, but I think we're a little way off declaring the wine decanter obsolete. My main problem with this idea is that, in situations where decanters are used, wine drinking is often about elegance and, to use a well-worn industry phrase, the 'theatre of dispense'. This bottle, to me, looks to have very little in common with elegance.
Estalpackaging says that the bottle is "especially targeted at those wines subject to ageing", which only compounds the difficulty with it, in my view. Don't go chucking out the decanters just yet.
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....
- Scottish Independence and Scotch Whisky
- Irish whiskey eyes a slice of Scotch's global pie
- Whisk(e)y leads vodka in US, but for how long?
- Comment - Heineken's 'No' Cuts SABMiller Options
- SABMiller spurned by Heineken: The start of the en
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- William Grant opens Tullamore D.E.W. distillery
- Rabobank warns of "mountainous task" for Scotch
- A-B InBev shakes up Euro units, UK head steps down