Blog: The new-look wine bottle?
Chris Mercer | 7 January 2011
The ‘Martín Berasategui System’ wine bottle
A Spanish chef and a Spanish packaging company have combined to launch a new-look wine bottle that is designed to prevent sediment from seeping into your wine glass. The problem is, it looks ugly.
Beauty is in the eye of the beholder, and in this case the beholders are Basque chef Martín Berasategui and Girona-based Estalpackaging. Berasategui's self-invented, new wine bottle has just come to the market after winning an award for innovation at a trade exhibition in Paris in December.
You can see it for yourself, pictured above. The design of the ‘Martín Berasategui System’ bottle is based on the idea of a ‘false bottom’, which cleverly creates a vacuum effect that, the Michelin-starred chef claims, stops wine sediment and unfiltered impurities from reaching the glass.
I can't deny that this shows ingenuity, but I think we're a little way off declaring the wine decanter obsolete. My main problem with this idea is that, in situations where decanters are used, wine drinking is often about elegance and, to use a well-worn industry phrase, the 'theatre of dispense'. This bottle, to me, looks to have very little in common with elegance.
Estalpackaging says that the bottle is "especially targeted at those wines subject to ageing", which only compounds the difficulty with it, in my view. Don't go chucking out the decanters just yet.
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors....
- Boom time for soft drinks in West Europe?
- Protein interest offers drinks opportunities - NPD
- Patron's lesson for the broader spirits sector
- Inchdairnie and the quiet whisky revolution
- Britvic's H1 Performance by Region - Focus
- Analysts clash over AB InBev SAB Brexit impact
- Pernod switches Travel Retail Europe op's director
- Diageo names Javier Ferran as new chairman
- SABMiller issues currency alert as Africa weakens
- Purity Vodka appoints new CEO
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Keurig Green Mountain in Hot Drinks (World)
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends