Blog: The malaise of French youth
Chris Mercer | 24 May 2010
The prospect of 10,000 drunk teenagers crowded together in one space without supervision is the stuff of nightmares for officialdom and it is causing French authorities serious headaches.
Aperos Geants - the literal translation is 'giant aperitifs' - is a big trend in France at the moment.
It is a simple formula: giant parties are organised via social networks, generally Facebook, and then everyone turns up with booze - lots of booze. Different cities are locked in competition to gather the most people.
The death of one young man at one of the parties in Nantes recently has made Aperos Geants headline news.
France's minister for youth and active solidarity, Marc-Philippe Daubresse, has spoken of "the malaise of our young people, who feel the need to gather in tribes and party".
Reactionaries want a ban. Intellectuals have talked about a revolt of the internet youth, for too long stuck in their bedrooms.
More likely, a lot of people are turning up with their friends 'just for something to do'.
Those in authority with more sense are trying to manage the situation rather than stop it. If Aperos Geants is a long-term trend, what opportunities might there be for private enterprise willing to bring a degree of control to the anarchy?
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
- How the can has a part to play in beer's future
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Diageo Australia's commercial head to step down
- William Grant sees 2015 sales, profits lift
- Stoli Group CEO Rob Cullins to step down
- Luxury and e-commerce a "natural fit" - Diageo
- Kirin lines up cans for Little Creatures beer
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends