Blog: The Kid is all right
Olly Wehring | 12 January 2006
A now-legendary quote in soccer circles here in the UK, came when a pundit insisted: “You don’t win anything with kids.” Suffice to say, the young team he dismissed went on to take silverware left, right and centre in the following months. So, maybe we should give youngsters a little more credit, perhaps? That’s what they’re doing in the US, it seems.
A fifth-grade student in Missouri has suggested a potential solution for the terminal problem of drink-driving, and one senator is so impressed with the idea that he has proposed it as a law change for the whole state.
Sen. Bill Alter has proposed that grocery and convenience stores would risk losing their liquor licenses if they sold beer at a temperature colder than 60 degrees. “The only reason why beer would need to be cold is so that it can be consumed right away,” he said last week.
The student came up with the idea when participating in a programme to teach elementary students about state government.
“You never know what’s on the mind of young kids - some of them are pretty smart,” Alter said.
Warm cans of beer as a cure to drink-driving? I’d just plump for an RTD, then. You’d even spill less.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- SABMiller's troubles fuel M&A rumours
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"