Blog: The Kid is all right
Olly Wehring | 12 January 2006
A now-legendary quote in soccer circles here in the UK, came when a pundit insisted: “You don’t win anything with kids.” Suffice to say, the young team he dismissed went on to take silverware left, right and centre in the following months. So, maybe we should give youngsters a little more credit, perhaps? That’s what they’re doing in the US, it seems.
A fifth-grade student in Missouri has suggested a potential solution for the terminal problem of drink-driving, and one senator is so impressed with the idea that he has proposed it as a law change for the whole state.
Sen. Bill Alter has proposed that grocery and convenience stores would risk losing their liquor licenses if they sold beer at a temperature colder than 60 degrees. “The only reason why beer would need to be cold is so that it can be consumed right away,” he said last week.
The student came up with the idea when participating in a programme to teach elementary students about state government.
“You never know what’s on the mind of young kids - some of them are pretty smart,” Alter said.
Warm cans of beer as a cure to drink-driving? I’d just plump for an RTD, then. You’d even spill less.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- The End of the Road for International Beer Brands?
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Pernod bemoans tough FY as sales, profits drop
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport