Blog: Olly WehringThe just-drinks Weekly Round-Up

Olly Wehring | 21 July 2014

On just-drinks last week:

NEWS

Product Launch - Pernod Ricard's Campo Viejo Winemaker’s Art

Pernod Ricard has launched a Travel Retail-exclusive Rioja under its Campo Viejo wine brand....

BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

BLOG

Diageo's echo quotes

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....

COMMENT

Comment - Spirits - Is Marketing Twisting the Meanings of Words?

In the battle for consumers' hearts and minds, are drinks companies overlooking the widely-held definitions of words and phrases? Is there leeway to argue that certain terms may not mean exactly what ...

BLOG

Carlsberg's rapid response sets the right tone

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...

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